The mobile landscape is evolving faster than ever. With new technologies, shifting consumer behaviors, and growing privacy regulations, staying ahead of the curve is crucial for app developers, advertisers, and marketers.

The AdTech Trends 2025 Playbook by Yango Ads is the ultimate guide to navigating these changes, unlocking new revenue streams, and optimizing your app growth strategies for success.

What’s inside?

• Key industry trends. The biggest shifts shaping AdTech in 2025 and beyond. Privacy & data insights. How to adapt to a cookieless world and leverage first-party data.
• Innovative monetization strategies. Practical tips to maximize app revenue, including with hybrid monetization.
• AI & automation in AdTech. The role of AI-driven ad targeting and campaign optimization.
• Emerging markets & growth opportunities. Where the next wave of app monetization success lies.

Discover actionable insights and expert tips to make the most of upcoming opportunities for your mobile app.