Verve

Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers — no matter the screen or location, no matter who, what, or where a customer is. With an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.

Verve Features & Services

Features

In-app Mobile
CTV Advertising
User Acquisition
Privacy-First
Performance SSP
Premium Brands

Services

Mobile advertising
Local mobile publishing
Location based targeting
Premium audience targeting
Mobile monetization

Office Location

HEADQUARTERS

Karl-Liebknecht-Straße 32

10178 Berlin

Germany

Verve Info

Types:	CTV Advertising, DSPs, In-game Advertising, Mobile Ad Network, SSP
Ad Formats:	Banners, In-App, Interstitial, Native, Rewarded Video, Video
Models:	CTV
Trading Models:	Programmatic, Real Time Bidding

Verve News

App Leaders 2024: Celebrating innovation and excellence in the app industry Posted on December 17, 2024 by Nayden Tafradzhiyski ...Massaro, VP of Partnerships Headlight Mark Menery, VP, Global Head of Sales at Dataseat (Now Part of Verve) Talha Mumtaz, Growth Manager at Phiture Lomit Patel, Chief Marketing and Growth Officer....

Verve Insights

The relevance-privacy balancing act matters more than ever Posted on December 02, 2024 That was one of the findings of a recent survey of 4,000 consumers by Verve into the current state of in-app users’ privacy perceptions and related behaviors.
The mobile privacy dichotomy: Users’ complex relationship with data Posted on November 13, 2024 It’s also supported by Verve’s findings that almost seven in ten (68%) have more trust in data sharing than two years ago,....
How open-source SDKs empower publishers in an increasingly walled industry Posted on October 15, 2024 Open-source ad SDKs, such as Verve’s HyBid SDK, are a key part of a future-proof app monetization strategy.
Get on board with on-device cohorts Posted on August 06, 2024 AdExchanger/Verve Brands are in need of advertising solutions that align with their own commitments to data privacy.....

Verve Podcasts

#218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect
#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit

Articles from the Verve blog:

How advertisers can get started with Android Privacy Sandbox Experts discuss Android Privacy Sandbox’s current status, testing availability, and strategies for successful adoption.
Contextual ads: 7 experts on relevancy, privacy & AI IAB UK members, including Verve's Rami Alanko, share their insights on how to leverage contextual advertising for maximum impact.
Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing Gudgel brings extensive adtech experience to strengthen Verve’s emerging channels focus and up-end legacy industry mindsets.
Expert views on the future of OEM in 2025 and beyond Business of Apps asked industry experts, including Verve's Aviran Edery, what's ahead for OEM advertising and how to get it right.
Verve: 60% better at proactively identifying issues Embracing the opportunity to further enhance the functionality of its SDKs, Verve implemented Google Play SDK Console.

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