Verve

Verve Info

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  App Leaders 2024: Celebrating innovation and excellence in the app industry Posted on December 17, 2024 by Nayden Tafradzhiyski ...Massaro, VP of Partnerships Headlight Mark Menery, VP, Global Head of Sales at Dataseat (Now Part of Verve) Talha Mumtaz, Growth Manager at Phiture Lomit Patel, Chief Marketing and Growth Officer....

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  The relevance-privacy balancing act matters more than ever Posted on December 02, 2024 That was one of the findings of a recent survey of 4,000 consumers by Verve into the current state of in-app users’ privacy perceptions and related behaviors.
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  The mobile privacy dichotomy: Users’ complex relationship with data  Posted on November 13, 2024 It’s also supported by Verve’s findings that almost seven in ten (68%) have more trust in data sharing than two years ago,....
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  How open-source SDKs empower publishers in an increasingly walled industry Posted on October 15, 2024 Open-source ad SDKs, such as Verve’s HyBid SDK, are a key part of a future-proof app monetization strategy.
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  Get on board with on-device cohorts Posted on August 06, 2024 AdExchanger/Verve Brands are in need of advertising solutions that align with their own commitments to data privacy.....

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  #218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect
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  #208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat  This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit

• Verve and Experian Collaborate to Power Cross-Channel Advertising Solutions Verve, a leading media platform focused on emerging channels, announced today a collaboration with Experian, a global data and technology company. Together, they will integrate Experian's digital graph...
• Sick of MFA sites? Protect your brand and ad dollars Thought leadership: Brands and agencies are taking power away from MFA sites as they reorient around more meaningful measures of success. But how can you protect your brand and ad dollars from MFA sites?...
• 2025 Programmatic advertising predictions Thought leadership: IAB Europe asked members of its Programmatic Trading Committee (PTC), including Verve's Alex Stil, for their predictions on the trends and themes that will shape the industry in...
• Flextech hits it out of the park with new global demand Integrating via SDK and OpenRTB opened up Flextech’s inventory to demand partners worldwide, scoring high revenues during a major sports tournament.
• Expert predictions for AI in 2025 Thought leadership: To gain insight into the complexities of the AI industry and its future, TechRound spoke to a variety of different experts in the field, including Verve's Alex Stil.

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