Tapjoy

Tapjoy is an advertising and app monetisation platform that offers a novel way for users to engage in mobile advertising. Instead of clicking on banner ads, Tapjoy offers users virtual currency for watching video ads, subscribing to services, and downloading promoted apps. Users can then spend that virtual currency on unlocking in-app content from publishers.
Tapjoy offers developers a way to monetise users who do not have credit cards or do not wish to spend real currency on app content. For brands and advertisers, the network’s Pay Per Engagement model offers a unique way to distribute apps and collect market data, and potentially offers a more reliable ROI than typical CPC or CPM networks.

List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
Real-time reporting available for deep insights into app/game performance
Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

Tapjoy Info

Types:	Ad exchanges, Mobile Ad Network
Ad Formats:	Content Lock, Interstitial, Offer Walls
Models:	CPC, CPI, CPM
Trading Models:	-

Articles from the Tapjoy blog:

Tapjoy Is Your Trusted Partner In Mobile Advertising And App Monetization In-app advertising is a crucial part of any comprehensive marketing strategy. Advertisers rely on it to deploy contextually relevant campaigns to global audiences while its performance-driven growth capabilities...
Ngozi Ogbonna — Women-Led Communities Can Transform The Workplace — tapjoy.com The movement to cultivate an equal opportunity workplace takes many forms in 2019. One of the most promising is Fairygodboss, a career development website specifically designed by and for women. Millions...
Tapjoy’s App of the Month: Design Home by Glu Mobile App: Design Home
GDPR Talked, Tapjoy Listened! The big week is finally here! With Europe’s General Data Protection Regulation set to take effect on Friday, May 25, we are updating our publisher guidelines, privacy policy, publisher terms, and advertiser...
Tapjoy Mobile Champions: Mike Lisavich of Tapjoy Please tell us a little about yourself and your role at Tapjoy.My name’s Mike Lisavich and I’m the head of demand products at Tapjoy, which basically means I oversee all the work we do on ad products,...

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