Pinterest Ads

Promoted App Pins is a mobile app advertising platform from Pinterest. It allows app marketers to generate installs via pins.

Pins associated with iOS or Android apps have an app icon and install button attached to them for mobile users to tap on and download an app. Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar.

Get more mobile app downloads
175 million MAU, 80% of Pinterest traffic comes from mobile, 55% of Pinterest users use it for shopping
Mobile platforms: iOS, Android

Key Features

Promoted App Pins are an effective way for Pinners to install your mobile app directly from Pinterest
Provides an alternative to competitive app stores
Available on iOS and Android devices
Promoted App Pins include an easy to recognize app icon
Users can seamlessly install your app while on Pinterest
You can create Promoted App Pins using the easy to use Ads Manager
Set up targeting so that the right people see your Promoted Pin
Track your campaign and see what’s working and what isn’t
You only pay for results that matter
Promote your best Pins so they appear in the most relevant places

Key People

Frank Fumarola – Head of Ads Product

Frank is the Head of Ads Product at Pinterest. He likes to geek out about ad tech, ecommerce, and payments.

Numbers & Revenue

Pinterest’s market value is $15 Billion
81% of Pinterest users are actually females
Millennials use Pinterest as much as Instagram
50% of Pinterest users are from the US alone
40% of users have a household income of $100k
Total number of monthly active Pinterest users 250 million

Pinterest Ads Formats

Pinterest uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Promoted Pins

This is the basic ad format, and it looks just like a standard Pin. Any business account with an active billing profile can use this format to support marketing goals such as awareness, engagement and traffic.

2. Promoted Video Pins

Promoted Video Pins help you catch people’s attention while they’re browsing or searching on Pinterest.

3. Promoted Carousels

Promoted Carousels contain multiple images for users to swipe through.

4. Promoted App Pins

Promoted App Pins make it easy for people to discover and download apps, directly from Pinterest. When someone clicks on a Promoted App Pin, they can download their new app — without having to leave Pinterest.

Pinterest Ads Info

Types:	App Installs, Social Ads
Ad Formats:	-
Models:	CPA
Trading Models:	Self Service

Pinterest Ads Competitors and Alternatives

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RevX

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Pinterest Ads Reviews

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