mFilterIt

mFilterIt is a pioneer in the detection and prevention of ad fraud in apps. Trusted by accredited marketers across the globe, their solutions are powered by the capabilities of AI, ML, and data science. On a mission to bring trust & transparency to the digital advertising world, mFilterIt has helped 500+ clients across 15 countries. With their full-funnel approach and log-level fraud data, they have saved $400+ million for businesses and enabled them to make informed marketing decisions.

Key features

Machine learning-based algorithm to track repeat users, fake devices
Detects installs/events from blacklisted IPs, Bots & compromised devices
Tracks characteristics of individual devices for authenticity
Checks data patterns of each event to detect behavioral aspects

mFilterIt Jobs and Careers

mfilterIt News

Schedule a call with mFilterIt.

mFilterIt Features & Services

Features

App FilterX
Web FilterX
Lead FilterX
Programmatic FilterX

Services

Ad Traffic Validation
Brand Hygiene Protection
eCommerce Competitive Analysis
Mobile Identity Solution

Team

Amit Relan

Amit Relan co-founded mFilterIt with a vision of bridging the TRUST deficit which exists among stakeholders in digital advertising. Since then, the organization has been on an exciting journey of creating a reputed and authentic third-party brand ‘mFilterIt’ which neutrally validates the impact created through digital campaigns.

Office Locations

2nd floor, Sector 125

Noida, Uttar Pradesh 201313

India

Paras Downtown Centre, 5th Floor

Golf Course Rd, Sector 53

Gurugram, Haryana 122003

India

Internet City Building 10 - Al Sufouh - Al Sufouh 2

Dubai

United Arab Emirates

mFilterIt Data

Founded:	-
Employees:	201-500
Revenues:	-
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

mFilterIt Info

Types:	Ad Fraud, Mobile Ad Analytics
Ad Formats:	-
Models:	-
Trading Models:	-

mFilterIt Insights

Publishers are misleading advertisers by creating a mirage of good traffic. Want to find out how? Posted on August 14, 2023 mFilterIt – Your mirror of reality Arm yourself with mFilterIt’s ad traffic validation solution....
Click Spamming: What it does and how to stop it? Posted on August 03, 2023 The most reliable way to fight click spamming is to use an ad fraud solution like mFilterIt.
The hidden costs of referral and coupon fraud: Impact on advertisers' ROI Posted on July 05, 2023 This post was first published on mfilterit.
Gaming advertisers vs fraudsters: Who will make it to the finish line? Posted on June 14, 2023 This post was first published on mfilterit.
The rewards and risks of incentive ads in app marketing Posted on May 15, 2023 mFilterIt Key takeaways Incentive ads present a superb advertising opportunity when they are used correctly.....

Articles from the mFilterIt blog:

The Shift from YouTube Video Action Campaigns to Demand Gen in DV360: A Guide to the Upcoming Changes If you’re currently managing YouTube Video Action Campaigns within Display & Video 360 (DV360), there’s a significant update on the horizon that you’ll need to prepare for. Started in October...
Marketing Team vs. Call Center Team: Who’s to Blame When Leads Don’t Convert? Picture this: The marketing team proudly delivers a new batch of leads, convinced that these prospects are primed for conversion. Meanwhile, the call center team rolls its eyes once again, they’re fielding...
Debunking the Myth: Re-Engagement Campaigns Aren’t Always Fraud-Free, Know Why Imagine launching a re-engagement campaign with the confidence that you’re targeting existing, familiar users—an audience that’s supposed to be fraud-proof. It seems logical, doesn’t it? After...
How Active Brand Bidding Monitoring Helped This Brand To Improve Their Campaign Performance And Reduce CPC by 21%? Marketers spend heavily on building a brand presence both organically and with paid search campaigns. However, despite creating a holistic approach with well-crafted ads, optimized landing pages and targeted...
Impression Fraud Uncovered: How mFilterIt Protects Ad Spend from Deceptive Digital Practices. Impression fraud in digital advertising presents a significant challenge for advertisers, posing a serious threat to their marketing budgets by inflating impressions. This happens due to fraudulent activities...

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