mFilterIt is a pioneer in the detection and prevention of ad fraud in apps. Trusted by accredited marketers across the globe, their solutions are powered by the capabilities of AI, ML, and data science. On a mission to bring trust & transparency to the digital advertising world, mFilterIt has helped 500+ clients across 15 countries. With their full-funnel approach and log-level fraud data, they have saved $400+ million for businesses and enabled them to make informed marketing decisions.
Key features
- Machine learning-based algorithm to track repeat users, fake devices
- Detects installs/events from blacklisted IPs, Bots & compromised devices
- Tracks characteristics of individual devices for authenticity
- Checks data patterns of each event to detect behavioral aspects
Schedule a call with mFilterIt.
mFilterIt Features & Services
Features
- App FilterX
- Web FilterX
- Lead FilterX
- Programmatic FilterX
Services
- Ad Traffic Validation
- Brand Hygiene Protection
- eCommerce Competitive Analysis
- Mobile Identity Solution
Team
Amit Relan
Amit Relan co-founded mFilterIt with a vision of bridging the TRUST deficit which exists among stakeholders in digital advertising. Since then, the organization has been on an exciting journey of creating a reputed and authentic third-party brand ‘mFilterIt’ which neutrally validates the impact created through digital campaigns.
Office Locations
2nd floor, Sector 125
Noida, Uttar Pradesh 201313
India
Paras Downtown Centre, 5th Floor
Golf Course Rd, Sector 53
Gurugram, Haryana 122003
India
Internet City Building 10 - Al Sufouh - Al Sufouh 2
Dubai
United Arab Emirates
mFilterIt Data
| Founded: | - |
|---|---|
| Employees: | 201-500 |
| Revenues: | - |
| Social Presence: | - |
| Website Traffic: | - |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
mFilterIt Info
| Types: | Ad Fraud, Mobile Ad Analytics |
|---|---|
| Ad Formats: | - |
| Models: | - |
| Trading Models: | - |
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Publishers are misleading advertisers by creating a mirage of good traffic. Want to find out how? Posted on August 14, 2023 mFilterIt – Your mirror of reality Arm yourself with mFilterIt’s ad traffic validation solution....
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Click Spamming: What it does and how to stop it? Posted on August 03, 2023 The most reliable way to fight click spamming is to use an ad fraud solution like mFilterIt.
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The hidden costs of referral and coupon fraud: Impact on advertisers' ROI Posted on July 05, 2023 This post was first published on mfilterit.
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Gaming advertisers vs fraudsters: Who will make it to the finish line? Posted on June 14, 2023 This post was first published on mfilterit.
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The rewards and risks of incentive ads in app marketing Posted on May 15, 2023 mFilterIt Key takeaways Incentive ads present a superb advertising opportunity when they are used correctly.....
- How a Real Estate Player Secured Its Digital Identity with OSINT-Powered Solution? Imagine this- a consumer goes online with the intention of finding a real estate project where they can purchase a home. They start their search on a well-known search engine and come across results from...
- Click Fraud is Draining Your Ad Budget – Take Control with Click Integrity Click fraud is a growing challenge in digital advertising, silently draining marketing budgets while inflating performance metrics. Fraudsters use automated bots, click farms, and click flooding techniques...
- Winning in Q-Commerce: The Key to Product Availability In the fast-paced world of Q-Commerce, where customers expect deliveries within minutes, product availability is the key to success. Unlike traditional e-commerce, where buyers are willing to wait, Q-Commerce...
- Is Your Brand Safe? A Step-by-Step Guide to Auditing Your Ad Placements Digital advertising has grown into a vast industry. Thousands of advertisers use advertising networks to publish their ads through millions of publishers. This scale in the ability to reach consumers is...
- How Kuku FM Detected Ad Fraud & Optimized Campaign Performance with mFilterIt Fraudulent app installs are a hidden drain on marketing budgets, leading to inflated costs and misleading performance metrics. Kuku FM, a leading audio content platform, identified and tackled these issues...
mFilterIt Reviews
