mFilterIt

mFilterIt is a pioneer in the detection and prevention of ad fraud in apps. Trusted by accredited marketers across the globe, their solutions are powered by the capabilities of AI, ML, and data science. On a mission to bring trust & transparency to the digital advertising world, mFilterIt has helped 500+ clients across 15 countries. With their full-funnel approach and log-level fraud data, they have saved $400+ million for businesses and enabled them to make informed marketing decisions.

Key features

Machine learning-based algorithm to track repeat users, fake devices
Detects installs/events from blacklisted IPs, Bots & compromised devices
Tracks characteristics of individual devices for authenticity
Checks data patterns of each event to detect behavioral aspects

mFilterIt Jobs and Careers

mfilterIt News

Schedule a call with mFilterIt.

mFilterIt Features & Services

Features

App FilterX
Web FilterX
Lead FilterX
Programmatic FilterX

Services

Ad Traffic Validation
Brand Hygiene Protection
eCommerce Competitive Analysis
Mobile Identity Solution

Team

Amit Relan

Amit Relan co-founded mFilterIt with a vision of bridging the TRUST deficit which exists among stakeholders in digital advertising. Since then, the organization has been on an exciting journey of creating a reputed and authentic third-party brand ‘mFilterIt’ which neutrally validates the impact created through digital campaigns.

Office Locations

2nd floor, Sector 125

Noida, Uttar Pradesh 201313

India

Paras Downtown Centre, 5th Floor

Golf Course Rd, Sector 53

Gurugram, Haryana 122003

India

Internet City Building 10 - Al Sufouh - Al Sufouh 2

Dubai

United Arab Emirates

mFilterIt Data

Founded:	-
Employees:	201-500
Revenues:	-
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

mFilterIt Info

Types:	Ad Fraud, Mobile Ad Analytics
Ad Formats:	-
Models:	-
Trading Models:	-

mFilterIt Insights

Publishers are misleading advertisers by creating a mirage of good traffic. Want to find out how? Posted on August 14, 2023 mFilterIt – Your mirror of reality Arm yourself with mFilterIt’s ad traffic validation solution....
Click Spamming: What it does and how to stop it? Posted on August 03, 2023 The most reliable way to fight click spamming is to use an ad fraud solution like mFilterIt.
The hidden costs of referral and coupon fraud: Impact on advertisers' ROI Posted on July 05, 2023 This post was first published on mfilterit.
Gaming advertisers vs fraudsters: Who will make it to the finish line? Posted on June 14, 2023 This post was first published on mfilterit.
The rewards and risks of incentive ads in app marketing Posted on May 15, 2023 mFilterIt Key takeaways Incentive ads present a superb advertising opportunity when they are used correctly.....

Articles from the mFilterIt blog:

Secure Your Brand. Avoid the Pitfalls of ad placements on MFA Sites The “Made for Ad” or MFA sites are a revenue-generating classic with little or almost no meaningful content for users. These ads have a large reach, lots of numbers but zero authentic engagement....
Click Tracker: How Accurate Click Tracking Can Save Your Ad Campaign Digital advertising demands proactive measures to ensure every click is measured and validated. Approved Click Trackers are now mandatory if anyone wants to track p-max or demand gen campaigns. However,...
Pricing Intelligence with Real-Time Price Tracking An effective pricing strategy is crucial for driving sales and staying relevant. With the rapidly advanced technology, companies now leverage pricing intelligence through ecommerce analytics tools and...
A Leading FMCG Brand Achieved 83% Safer Ad Placements with Digital Brand Safety and Compliance FMCG brands investing heavily in online advertising, this make ensuring brand safety a top priority, especially for as these brands expand their reach across diverse platforms, they risk associating with...
Are fraudulent clicks draining your ad budget? Click integrity checks can enhance campaign performance Every click truly matters! With so much invested in digital ads, brands are relying on each click to be authentic and meaningful. However, the reality is quite upside down! Click fraud has become a common...

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