LinkedIn Ads

With LinkedIn Ads you can promote your company updates to targeted audiences on desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed.

Additional features include the following:

Deliver personalized ads to the LinkedIn inbox
LinkedIn data is differentiated because members have professional incentives
Measure conversions from your ads

Key Features

Reach a highly engaged audience
Record website conversions tied to your Sponsored Content
Track how many times members converted after clicking on — or even just viewing — your ads
Convert seamlessly with Lead Gen Forms
Bid for your target audience
Choose from CPC or CPM pricing
Set your own budget, bid, and schedule
Deliver personalized messages that drive more conversions than email
Add a compelling headline, description and even a 50×50 image
Easy setup means you can start reaching your target audience in minutes

Key People

Jia Hyun – VP, Head of North America, Marketing Solutions

Jia leads talented, passionate, insightful marketing experts, and together they help businesses grow through smart, compelling engagement at LinkedIn.

Numbers & Revenue

LinkedIn has over 500 million members
260 million LinkedIn users are logging in each month
LinkedIn’s reported user goal is 3 billion
61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions
Microsoft paid $26.2 billion for LinkedIn in 2016
Of the 2 billion Millennials on a global level, 87 million of them are on LinkedIn

LinkedIn Ads Formats

LinkedIn Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

PPC Ads

These ads have the potential to appear in multiple places like within a user’s inbox or on the side or bottom of the LinkedIn homepage:

Sponsored Content

Sponsored content appears in the middle of your audience’s news feed on LinkedIn:

Premium Display Ad Types

These display ads offer the same targeting features as the self-serve ones. However, they differ in both the placement and size.

Medium Rectangle (300 x 250 pixels)

This is the display ad that appears above the fold on the righthand side of pages:

Wide Skyscraper (160 x 600 pixels)

This is the tall ad that appears on a user’s inbox and message pages:

Textlink

A line of text that appears on the home, profile, company, group, and message pages:

Leaderboard (728 x 90 pixels)

This landscape image appears at the bottom of certain feeds:

Sponsored InMail

LinkedIn’s Sponsored InMail offers you a chance to reach your audience directly:

LinkedIn Advertising 101: How to Get Started (Video)

LinkedIn Ads Info

Types:	Mobile Value Added Services, Social Ads
Ad Formats:	Banners, Text
Models:	CPC
Trading Models:	Self Service

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