With LinkedIn Ads you can promote your company updates to targeted audiences on desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed.
Additional features include the following:
- Deliver personalized ads to the LinkedIn inbox
- LinkedIn data is differentiated because members have professional incentives
- Measure conversions from your ads
Key Features
- Reach a highly engaged audience
- Record website conversions tied to your Sponsored Content
- Track how many times members converted after clicking on — or even just viewing — your ads
- Convert seamlessly with Lead Gen Forms
- Bid for your target audience
- Choose from CPC or CPM pricing
- Set your own budget, bid, and schedule
- Deliver personalized messages that drive more conversions than email
- Add a compelling headline, description and even a 50×50 image
- Easy setup means you can start reaching your target audience in minutes
Key People
Jia Hyun – VP, Head of North America, Marketing Solutions
Jia leads talented, passionate, insightful marketing experts, and together they help businesses grow through smart, compelling engagement at LinkedIn.
Numbers & Revenue
- LinkedIn has over 500 million members
- 260 million LinkedIn users are logging in each month
- LinkedIn’s reported user goal is 3 billion
- 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions
- Microsoft paid $26.2 billion for LinkedIn in 2016
- Of the 2 billion Millennials on a global level, 87 million of them are on LinkedIn
LinkedIn Ads Formats
LinkedIn Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:
PPC Ads
These ads have the potential to appear in multiple places like within a user’s inbox or on the side or bottom of the LinkedIn homepage:
Sponsored Content
Sponsored content appears in the middle of your audience’s news feed on LinkedIn:
These display ads offer the same targeting features as the self-serve ones. However, they differ in both the placement and size.
Medium Rectangle (300 x 250 pixels)
This is the display ad that appears above the fold on the righthand side of pages:
Wide Skyscraper (160 x 600 pixels)
This is the tall ad that appears on a user’s inbox and message pages:
Textlink
A line of text that appears on the home, profile, company, group, and message pages:
Leaderboard (728 x 90 pixels)
This landscape image appears at the bottom of certain feeds:
Sponsored InMail
LinkedIn’s Sponsored InMail offers you a chance to reach your audience directly:
LinkedIn Advertising 101: How to Get Started (Video)
LinkedIn Ads Info
| Types: | Mobile Value Added Services, Social Ads |
|---|---|
| Ad Formats: | Banners, Text |
| Models: | CPC |
| Trading Models: | Self Service |
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LinkedIn Ads Reviews
Sorry, we don’t have these details yet. If you are a LinkedIn Ads representative, please get in touch to add additional information and contact options to your profile.
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