Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns. With a database of over 3 billion mobile profiles, machine learning systems, and advanced predictive intelligence, Liftoff enables marketers to programmatically target mobile users most likely to engage with your apps.
- 3 billion profiles in database for lookalike targeting
- Case studies, webinars and video resources
- Used by eHarmony, Zoosk and JackThreads among others
Website screenshot
Source: Liftoff
Key Features
- Users can select from a range of website themes, and customize their store logos, font styles, and colour schemes, with the HTML and CSS editor enabling advanced customization of templates
- Multiple payment options are supported, with users able to process credit card payments through Authorize.net, PayPal, PayTrace, or Payflow Pro, and accept gift cards, customer credit, and purchase orders
- Inventory levels are adjusted automatically whenever an item is sold, and users are alerted when replenishment is required
- The content management system allows users to control their site’s pages and content, set up blogs, schedule content to be published, and more
- Automatic domestic and international shipment rating is supported for both UPS and USPS
Liftoff Mobile App Re-targeting
Liftoff’s re-targeting solution allows you to maximize user LTV. It offers benefits for all types of different apps. You can:
- Decrease shopping cart abandonment rates
- Promote recently searched hotels and destinations
- Target installers for registration and subscription events
- Promote new features, levels and skills to keep users spending
- Onboard new users by promoting product features
Liftoff Mobile App Re-targeting screenshot
Source: Liftoff
Liftoff’s programmatic advertising solution offers the following:
- Build an active user base with app install campaigns optimized for post-install engagement
- Liftoff’s unbiased ML adapts and finds new pockets of quality users for your app in the dynamic mobile ecosystem
- Liftoff’s creative goes through rapid A/B testing to deliver industry-best install-to-action conversion rates
- After a short testing period, Liftoff will move you from a CPI to CPA or ROAS model
Liftoff Programmatic advertising screenshot
Source: Liftoff
Liftoff Programmatic Advertising video
What is programmatic advertising? Liftoff explains in the video below:
Liftoff Offices
Here are the central Liftoff offices located around the globe.
REDWOOD CITY, CA
900 Middlefield Rd
2nd floor
Redwood City, CA • 94063
NEW YORK, NY
434 W. 33rd Street
8th floor, Office 801- 802
New York, NY • 10001
LONDON
Moray House
23 – 31 Great Titchfield St, 2nd floor
Fitzrovia, London W1W 7PA
PARIS
33, rue du Mail,
75002 • Paris
SINGAPORE
The Work Project, Level 10
Parkview Square, 600 North Bridge Rd
Singapore 188778
TOKYO
39F WeWork Shibuya Scramble Square
Shibuya 2-24
Shibuya-Ku, Tokyo 150-6139
SEOUL
WeWork Gangnam Station II
7 Teheran-ro 5-gil
Gangnam-gu Seoul • 06134
Key People
Mark Ellis – CEO and Co-Founder
Mark is an entrepreneur and executive with experience building profitable businesses and highly productive teams, raising capital, and leading business development, corporate development and strategic planning efforts.
Liftoff Jobs and Careers
Liftoff lists available jobs and positions here with openings in their offices in New York, Tokyo, and London across roles in marketing, sales, and development.
You can find employee reviews of Liftoff on the company’s Glassdoor profile here.
Liftoff Info
| Types: | App Installs, DSPs, In-game Advertising, Retargeting |
|---|---|
| Ad Formats: | In-App, Incentivized Ads, Interstitial, Native |
| Models: | CPA, CPI |
| Trading Models: | Programmatic, Self Service |
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February 2024 User Acquisition Roundup: insights, trends, how-tos Posted on February 29, 2024 by Artem Dogtiev ...Optimizing, Testing, Generative AI, and Key Trends Paolo Vergani, Director, Creative Production at Liftoff, shares a recap of the company's recent webinar dedicated to ad creatives that do convert.
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Delivery app ad creative is overdue for a fresh take Posted on August 01, 2022 Invest in novel ad experiences Here’s something interesting I’ve noticed in my work at Liftoff & Vungle Creative Studio.
- Grow Your Streaming Audience With Liftoff & Kochava’s New Guide Streaming apps are rapidly becoming household staples worldwide, with the US leading the way. According to Forbes, Americans spend an average of $46 monthly on streaming services. An incredible...
- How Chinese Game Developers Can Grow Their Gaming Apps Overseas China is the largest gaming market in the world, generating over 31% of global mobile gaming revenue, according to Niko Partners. Take a look at the top grossing mobile games for 2023, and you’ll find...
- How to Boost User Engagement for Finance and Crypto Mobile Apps Financial institutions and crypto companies are pushing more of their customers to digital platforms in a bid to free up resources and cut costs. According to market research firm Mintel, 65% of consumers...
- Performance Index 17: Liftoff Takes Home Dozens of Top 10 Accolades AppsFlyer dropped its latest edition of the Performance Index, honoring Liftoff with dozens of top 10 accolades. The Performance Index ranks the best ad partners in mobile in-app advertising based on performance....
- 10 Key Takeaways From Our State of Re-Engagement and Emerging Trends Webinar In our recent State of Re-engagement and Emerging Trends webinar, Liftoff Sales Engineering Manager Jackie Nguyen was joined by Mobile Hero Iain Russell, Head of Performance Marketing at Moneyhub, and...
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Liftoff Reviews
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