Google Marketing Platform (formerly known as Doubleclick) is Google’s advertising platform that combines Doubleclick and Google Analytics 360 Suite under a single umbrella. The platform cutters to both small businesses, with free to use analytics and self-service solution to run ad campaigns, as well as large enterprises, with advanced analytical capabilities to quickly identify parts of an ad campaign that aren’t efficient and team work features.
Key features:
- Combines DSP with web & mobile analytics tools into a single solution
- Powered by Google
Google Marketing Platform Info
| Types: | DSPs, Mobile Ad Analytics |
|---|---|
| Ad Formats: | - |
| Models: | CPC, CPM |
| Trading Models: | Programmatic, Real Time Bidding, Self Service |
Certis Media
Programmatic DSP - DMP solutions
MediaMath
Strength in Numbers
Amazon DSP
Reach your audiences at scale wherever they are—on Amazon sites and across the web.
Centro
Programmatic performance using the #1 Rated DSP by G2 Crowd.
3.14 Mobitech
Mobile Advertising the way it should be
Verve
Let's make media better
Google Marketing Platform Reviews
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