Branch Metrics

Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and is a trusted cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

Branch is also an Apple Search Ads partner, providing advanced ad attribution insights using data directly from Apple. The company therefore ensures reliable and accurate data to track performance of your ad campaigns.

Branch Metrics Features

Attribution
Linking
Measure omni-channel campaigns
Acquisition & engagement
Improve campaign ROI
Navigate privacy & industry changes

Branch Metrics Info

Platforms:	Android, BlackBerry, HTML5, Windows Phone
Types:	Deep Linking
Groups:	App Marketing, Apple Search Ads, Mobile Attribution, Mobile Measurement Partners

Branch Metrics Podcasts

#8: How to get your app noticed in 2020 with Scott Tomkins, SVP at Digital Turbine More than two million apps are available in the Google Play store and 1

Articles from the Branch Metrics blog:

How Mobile Attribution Enhances Marketing for Fitness and Wellness Apps in Healthcare The fitness and wellness app market is only getting more competitive, and staying ahead means leveraging the best tools available. Branch Performance offers unparalleled insights and capabilities to help...
How To Optimize Your App Marketing Campaign as a Healthcare Business Here’s an expert-level roadmap to optimize your healthcare app marketing campaigns with cutting-edge strategies and Branch-backed solutions.
How Mobile Analytics Can Improve User Retention User retention is a critical metric for mobile app success, yet many brands struggle to keep users engaged beyond the initial download. In this post, we'll explore how actionable insights from user...
Meet the New and Improved Branch Performance We’re excited to share more about our new (and improved) Performance product suite, designed to address modern advertising measurement challenges in a privacy-first era.
MMP Vendor Assessment Checklist Evaluate mobile measurement partners (MMPs) with this checklist, covering attribution, deep linking, privacy, and tech compatibility to boost performance and drive results.

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