AppsFlyer

AppsFlyer Info

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  Gamelight overdelivers ROAS for two Mattel163 mobile games Posted on February 28, 2025 by Nayden Tafradzhiyski ...Mattel163 Industry recognition Gamelight’s continued success is validated by its rankings in the AppsFlyer Performance Index, where it holds a Top 2 position for Casual titles in Western Europe, Japan....

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  The evolution of loyalty apps Posted on February 03, 2025
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  Adapt to thrive: How should app marketers be evolving? Posted on November 25, 2024 In late 2023, two-thirds (65%) of marketers surveyed by AppsFlyer had high hopes for 2024 budget growth, and our latest Performance Index show this optimism....
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  What Android marketers can learn from iOS apps to prepare for the privacy-driven future Posted on May 22, 2023
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  How can app marketers maintain a profitable subscription model? Posted on November 10, 2022
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  How marketers can protect apps from fraud and safeguard ad spend   Posted on September 28, 2020

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  The Cross Platform Opportunity for Mobile Apps CTV Beyond Connected TV (CTV) viewership, engagement and advertising has been steadily rising in recent years and in the U
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  PANEL: App Growth Strategies 2023 Watch this video for a panel discussion about app growth strategies for 2023
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  The Future of Attribution AppsFlyer’s Mati Bochenczak discusses the prospects for mobile attribution in the future
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  What is Return on Experience and how to measure it We are introduced to return on experience, its advantages, and how to evaluate it by Laura Davis and Richard Earnshaw of AppsFlyer
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  How to navigate the maze of new Privacy Regulations and the Data Clean Room environment In this video, join Darren Elliott of AppsFlyer as he discusses how to navigate the maze of new privacy regulations and the data clean room environment which may allow you to build crucial market insights about your product

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  #229: “How top apps win at user acquisition” App Promotion Summit Berlin panel Good news – the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have
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  #228: “Data-driven strategies for UA” App Promotion Summit Berlin panel Another week – another bonus episode for you
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  #172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove
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  #170: "User Acquisition for Subscription Apps" App Promotion Summit San Francisco panel   This week we have a bonus episode for you
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  #137: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at Appsflyer   One of the biggest causes of our fears and worries is uncertainty

• [Report] The State of App Marketing in Spanish LATAM – Edition 2025 The post [Report] The State of App Marketing in Spanish LATAM – Edition 2025 appeared first on AppsFlyer.
• Decoding Indian Cricket Fans: Consumer Insights & Seasonal Marketing Strategies for 2025 Put together by InMobi Advertising in collaboration with AppsFlyer and Glance. The ultimate playbook for brands during India’s biggest sporting event!   Get exclusive insights into how...
• The force of AI in ad fraud: fighting innovation with innovation The famous FORCE so brilliantly depicted in Star Wars is like AI.   The advancement of Artificial Intelligence is delivering amazing benefits in so many areas. But just like the FORCE, AI is...
• Redefining ATT opt-in measurement: Setting the standard for data accuracy The introduction of Apple’s App Tracking Transparency (ATT) framework in 2021 marked a fundamental shift in digital measurement, reinforcing user privacy as a non-negotiable standard. Changing the default...
• Gross vs. net Revenue: the make-or-break factor in hybrid monetization The rise of hybrid monetization—leveraging both In-App Advertising (IAA) and In-App Purchases (IAP)—has become a crucial strategy for app developers seeking to maximize revenue. This approach allows...

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