Apple Search Ads

Search Ads is the Apple Inc. iOS app promotion platform for app developers to drive traffic for their apps via search.

The platform features two plans: Basic and Advanced.

With the Basic plan, currently available only for the US market, developers can set their app ad campaigns with a specific CPI they want to stick to and let it run automatically with minimal management on their part.

The minimum budget for the Basic plan is $5,000 per app per month.

The Advanced plan implies developers need to set up keywords they target and audiences they need to reach, set bids and budgets they plan to spend and pay only when mobile users tap on their ads.

Key Features

Reach engaged users at the exact moment they’re searching for your app
70% of App Store visitors search to find apps
Set your own bids and budgets
View detailed reports of all key metrics
Pay only for installs at a cost you choose
Intelligent automation maximizes results
Pay only when a user taps on your ad
Quick-view dashboard tracks ad performance
Minimal ongoing management needed
Choose keywords and audiences for your ads

Key People

Tom Pearman – Head of Partner Development, Search Ads UK at Apple

Tom is a commercial leader with over 15 years experience in media, marketing and business development spanning mobile and digital as well as traditional media channels.

Numbers & Revenue

Apple has stated that 70% of all downloads come from searches
The Search Ads conversion rate sits at 50%
77% of Search Ads generate a download that the end user was not expecting
An average of 56% of users are reinstalling apps
The average Cost per Tap of Apple Search Ads is around $0.84

Apple Search Ads Formats

Apple Search Ads uses a single, sponsored ad that may appear at the top of search results when a user is searching:

Apple Search Ads Format Example

All of these ads have a blue background and ad disclosure icon. It could appear in one of several formats, depending on the user’s device and what may work best for the search query and user.

How To Set Up Apple Search Ads (Video)

Apple Search Ads Info

Types:	Mobile Ad Network
Ad Formats:	-
Models:	CPC, CPI
Trading Models:	-

Apple Search Ads News

Entravision’s Smadex welcomes Jamil Downey as VP to drive US expansion Posted on December 03, 2024 by Nayden Tafradzhiyski ...wealth of expertise from his tenure at Apple, where he spearheaded high-impact initiatives within the Apple Search Ads division.

Apple Search Ads Videos

How to Use ASA as Your Primary Source of UA Viktor Orlov, CEO & Co-founder at Asapty, shares Asapty’s best practices for Apple Search Ads and which tools can be used for Apple Search Ads
Using AI to Gain a Competitive Edge Wesley Maclaggen, CMO of Marin Software, discussed how to use AI on Apple Search Ads campaigns
Growth Engine for App Store 2023 David Martin and Eugene Lesechko from SplitMetrics delivered an insightful session about the growth engine for App Store in 2023
Optimizing Apple Search Ads Performance using CPPs In this video, Emre from MobileAction covers how to effectively utilize Custom Product Pages to maximize Apple Search Ads performance
The Complete Guide to ASA App Masters’ Founder, Steve Young presented the complete guide to Apple Search Ads in this session

Apple Search Ads Podcasts

#210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak Your phone has become an extension of your brain
#198: App growth strategy: Deezer case study with Sherina Khalidi, VP Performance Marketing at Deezer Ok, a bit of trivia to begin with – what is the most common and most used word app marketers and app owners use in a conversation about their apps in pretty much any country you can think of? Well, if they have a conversation in English that would be growth
#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app There is a decent number of ways to market your mobile app on app stores
#144: ASA + ASO = app growth app with Emre Bilgic, Senior Sales Engineer at MobileAction If you are an app marketer, one of the ways you can slice the app marketing pie is to cut it into paid and free parts
#83: Catapulting app growth with Apple Search Ads with Yusuf Barutcu, Director of Business Development of SearchAds.com Every app marketer is on a quest to acquire more users for her or his app

Apple Search Ads Competitors and Alternatives

Hype Clash Agency

Your trusted partner in Mobile Advertising and Influencer Marketing

ConsoliAds

Mobile App Growth Made Quick & Easy

Reacheffect

Reach your audience everywhere

AdLib DSP

AdLib: The Premium DSP For Everyone.

HilltopAds

One of the best CPM ad networks for publishers and advertisers from all over the world.

Hitapps

Expert in digital advertising and app development since 2017.

Apple Search Ads Reviews

REVIEWED ON

(2 votes)

2 REVIEWS

What people say... Leave your rating

Be the first to leave a review.

Verified

{{{review.rating_comment | nl2br}}}

Leave your rating

Sorry, we don’t have these details yet. If you are a Apple Search Ads representative, please get in touch to add additional information and contact options to your profile.