Anura is an ad fraud solution that accurately identifies bots, malware, and human fraud.
Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real.
Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.
Key features
- Increase campaign performance
- Reduce chargebacks
- Reduce wasted ad spend
- Reduce TCPA issues
Office Location
HEADQUARTERS
Suite 201
222 Carter Drive
Middletown, Delaware, 19709
United States
(888) 337-0641
Anura Data
Founded: | 2006 |
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Employees: | 36 |
Revenues: | $7 Million |
Social Presence: | - |
Website Traffic: | - |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Anura Info
Types: | Ad Fraud |
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Ad Formats: | - |
Models: | - |
Trading Models: | - |
- How to Identify Fake Ad Traffic I Anura TL;DR: This guide teaches how to audit ads for fake traffic—caused by bots and click farms—which inflates engagement metrics, leading to misallocated budgets and strategies. Steps include defining...
- Account Takeover Fraud: What It Is & How to Prevent It ...
- What is New Account Fraud I Anura TL;DR: Learn about the dangers and prevention of new account fraud in advertising, highlighting the financial risks and methods for safeguarding campaigns.
- What Is IP Masking and Its Impact on Ad Fraud? | Anura In the classic bank robbery scenario, the criminals robbing the bank typically all wore masks. Why? To hide their identities from the authorities so they’d have a chance to get away and actually spend...
- Key Marketing Metrics to Measure Performance | Anura TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.
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