Anura is an ad fraud solution that accurately identifies bots, malware, and human fraud.
Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real.
Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.
Key features
- Increase campaign performance
- Reduce chargebacks
- Reduce wasted ad spend
- Reduce TCPA issues
Office Location
HEADQUARTERS
Suite 201
222 Carter Drive
Middletown, Delaware, 19709
United States
(888) 337-0641
Anura Data
| Founded: | 2006 |
|---|---|
| Employees: | 36 |
| Revenues: | $7 Million |
| Social Presence: | - |
| Website Traffic: | - |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Anura Info
| Types: | Ad Fraud |
|---|---|
| Ad Formats: | - |
| Models: | - |
| Trading Models: | - |
- Are Bots Illegal: Bots in Digital Marketing I Anura TL;DR: Bots are not inherently illegal; their legality depends on the purpose for which they are used. Misuse of bots in digital marketing, especially for fraudulent activities like ad fraud, is illegal...
- What is Search Arbitrage? | Anura TL;DR: Understanding Search Arbitrage: A Risky But Potentially Profitable Strategy
- What is a Residential Proxy | Anura TL;DR: Residential proxies mask IP addresses. While they can be used legitimately for ad testing and cybersecurity, fraudsters also use them for ad fraud, scalping, and web scraping. This makes IP blocking...
- 8 Ways to Increase ROAS | Anura TL;DR: ROAS measures revenue generated per dollar spent on ads, vital for evaluating ad campaign profitability. Ad fraud from bots and fraudsters can drastically lower ROAS by consuming budget on non-converting...
- Click Fraud For Publishers: Protect your Revenue & Reputation | Anura
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