Anura

Anura is an ad fraud solution that accurately identifies bots, malware, and human fraud.

Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real.

Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.

Key features

Increase campaign performance
Reduce chargebacks
Reduce wasted ad spend
Reduce TCPA issues

Office Location

HEADQUARTERS

Suite 201

222 Carter Drive

Middletown, Delaware, 19709

United States

(888) 337-0641

Anura Data

Founded:	2006
Employees:	36
Revenues:	$7 Million
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Anura Info

Types:	Ad Fraud
Ad Formats:	-
Models:	-
Trading Models:	-

Articles from the Anura blog:

What Is IP Masking and Its Impact on Ad Fraud? | Anura In the classic bank robbery scenario, the criminals robbing the bank typically all wore masks. Why? To hide their identities from the authorities so they’d have a chance to get away and actually spend...
Key Marketing Metrics to Measure Performance | Anura TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.
How to Create an Affiliate Program That Works | Anura TL;DR: This blog discusses the shift from traditional advertising to more cost-effective affiliate marketing strategies.
How Domain Spoofing Hurts Your Brand | Anura TL;DR: Domain spoofing is a significant threat in online advertising, leading to substantial revenue loss by displaying ads on fraudulent sites under the guise of reputable ones.
How to Stop TikTok Bots from Following Your Company | Anura TL;DR: How to Combat TikTok Bots Impacting Your Company

Anura Competitors and Alternatives

Adjust

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Pixalate

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TrafficGuard

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Confiant

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AppsFlyer

Mobile marketing attribution and analytics

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