Ad networks play a crucial role in the digital marketing ecosystem by connecting advertisers with a vast pool of publishers. These networks enable app advertisers and marketers to reach their target audience efficiently by leveraging the extensive inventory of ad spaces available across various platforms.
By utilizing ad networks, businesses can streamline their advertising efforts, ensuring their ads appear in front of the most relevant users.
Top Ad Networks
In today’s digital world, ad networks are the go-to solution for app owners and advertisers looking to make the most out of their platforms. For app owners, ad networks make it easy to earn money by displaying ads that connect with their audience. On the flip side, advertisers get to tap into a wide range of apps and reach the right people at the right time, thanks to these networks.
Using an ad network has some good perks. As an app owner, you can easily integrate ads, connect with a variety of advertisers, and boost your revenue without much hassle. For advertisers, ad networks offer a simple and scalable way to get your message out there, reaching different types of users and fine-tuning your campaigns for the best results.
With so many ad networks to choose from, picking the right one can feel overwhelming. Each network has its own strengths, pricing models, and ad formats, so it’s important to find the one that fits your needs best.
To make your life easier, we’ve put together a guide along with a list of the top ad networks, highlighting what makes each one stand out, so you can find the perfect match for your goals.
What are ad networks?
Ad networks are like digital matchmakers, connecting advertisers with app owners and publishers who have space to display ads. They make it easy for app owners to monetize their apps by filling ad slots with relevant ads, while advertisers get access to a wide audience.
These networks bring together a large pool of advertisers and publishers, simplifying the process for both sides. As an app owner, you don’t need to negotiate with multiple advertisers— the ad network handles that for you, ensuring a smooth experience.
What makes ad networks powerful is their ability to target specific audiences using data and algorithms. This means users see ads that are more relevant to them, leading to higher engagement and better returns for both advertisers and publishers.
In short, ad networks streamline the buying and selling of ad space, helping app owners and advertisers achieve their goals more efficiently. With a variety of networks available, you can find one that perfectly fits your needs and maximizes your potential.
Featured Ad Networks
What are the different types of ad networks?
When it comes to choosing an ad network, it’s important to understand the different types available and how they can benefit your specific needs. Whether you’re an app owner looking to monetize your platform or an advertiser aiming to reach the right audience, each type of ad network offers unique advantages.
Let’s dive into the various types of ad networks and what makes each one stand out.
Premium ad networks
First up, you have premium ad networks, which focus on high-quality placements on well-known sites and apps, making them ideal if you’re looking to reach a more specific, often higher-end audience.
These networks are perfect for advertisers who want to ensure their ads are associated with trusted, reputable brands.
Performance-based ad networks
There are performance-based ad networks that are all about results. These networks focus on driving specific actions like clicks, installs, or conversions, making them great for advertisers who want to pay only for measurable outcomes.
As an app owner or publisher, partnering with a performance-based network can lead to higher earnings if your audience is highly engaged.
Programmatic ad networks
Programmatic ad networks use automated processes and real-time bidding to buy and sell ad space. These networks are super-efficient, using algorithms to match ads with the right users instantly, which is beneficial for both advertisers looking for scale and app owners who want to fill their ad slots quickly.
Programmatic networks are particularly useful if you’re looking to maximize reach and revenue with minimal manual effort.
Affiliate ad networks
Finally, you have affiliate ad networks, which connect advertisers with affiliates who promote their products on a commission basis. This type of network is ideal for advertisers focused on sales or leads and app owners who want to monetize through performance-based partnerships.
Each type of ad network offers different advantages, so choosing the right one depends on what you’re aiming to achieve with your ads or app monetization strategy.
The best ad networks
Mobile ad networks are platforms that connect advertisers with mobile app developers and publishers to display ads within mobile apps.
These networks serve as intermediaries between those who want to run ads (advertisers) and those who own mobile apps or sites where ads can be displayed (publishers and app developers).
The goal of mobile ad networks is to help advertisers reach their target audience on mobile devices.
We’ve listed the best ad networks below.
1. RevX
RevX is a mobile marketing and user acquisition platform that focuses on helping app developers and businesses scale their user acquisition campaigns, optimize mobile advertising, and increase revenue through advanced mobile advertising technologies.
Specifically, RevX specializes in mobile app user acquisition, re-engagement, and monetization strategies, often leveraging programmatic advertising and data-driven targeting to optimize campaigns.
Overview
RevX was founded by Mukesh Agarwal in 2014; he is the CEO and the driving force behind the platform. Before founding RevX, Agarwal had extensive experience in mobile advertising and tech, which helped him build a robust platform focused on leveraging AI and machine learning.
RevX was created to address the need for smarter, more data-driven mobile marketing solutions, particularly for mobile app developers and businesses looking to acquire high-quality users.
Services
RevX provides its customers with the following services:
- The platform’s ability to manage ads across multiple channels ensures that businesses can target users on a variety of mobile apps
- By leveraging AI and programmatic advertising, RevX helps businesses optimize ad spend, ensuring that they get the best ROI
- With its ability to run retargeting and re-engagement campaigns, RevX helps businesses retain users and increase their lifetime value (LTV)
2. EvaDav
EvaDav is a global mobile advertising network that provides a platform for publishers, app developers, and advertisers to buy and sell advertising inventory across mobile devices.
The platform focuses on providing mobile-first advertising solutions, offering a variety of ad formats, such as banner ads, video ads, native ads, and interstitials.
Overview
EvaDav was founded by Alexey Kirichenko in 2017. He created the platform to provide an innovative mobile advertising solution that connects mobile app developers and publishers with advertisers, allowing them to monetize their apps and sites effectively through different ad formats.
Since its launch, EvaDav has focused on offering a range of advertising formats, such as interstitials, native ads, and video ads, and has expanded globally to support mobile-first marketing campaigns.
Services
EvaDav provides its customers with the following services:
- Offers a range of monetization options for app developers and website owners, as well as user acquisition and campaign management tools for advertisers
- Supports a variety of mobile ad formats, providing flexibility for publishers and advertisers to choose the most suitable format based on their campaign goals
- Helps advertisers acquire high-quality users for their apps by running targeted user acquisition (UA) campaigns
3. AdMaven
AdMaven is a digital advertising network and ad tech company that offers a variety of monetization solutions for publishers and advertisers.
AdMaven aims to help publishers generate more income by optimizing their advertising strategies and offering a range of customizable, performance-driven ad solutions.
They work with both large and small publishers and provide tools to help advertisers reach their target audience efficiently.
Overview
AdMaven was founded in 2015 by Sharon Barak. It is a digital advertising company that provides a wide range of ad solutions–including display ads, push notifications, and mobile app monetization–to help advertisers and publishers increase revenue and engagement.
AdMaven is particularly known for its expertise in traffic monetization and programmatic advertising, offering ad formats such as interstitials, banners, native ads, video ads, and push notifications.
Services
AdMaven provides its customers with the following services:
- Programmatic and data-driven approach to ad placement allows advertisers to reach highly targeted audiences
- The platform optimizes ad spending by serving ads to the most relevant users, improving ROI for advertisers
- Advertisers can choose from different ad formats based on their campaign goals, whether they are focusing on brand awareness, user acquisition, or engagement
4. ReachEffect
ReachEffect is a mobile user acquisition and performance marketing platform that focuses on helping mobile app developers and advertisers acquire high-quality users through a variety of mobile advertising solutions.
The platform is designed to optimize and scale user acquisition campaigns, primarily for mobile apps, by using data-driven and performance-based strategies. ReachEffect leverages advanced targeting capabilities, programmatic advertising, and machine learning.
Overview
ReachEffect was founded in 2016 by Nir Koren. The company focuses on helping mobile app developers and marketers acquire high-quality users through performance-based mobile advertising campaigns.
The platform is known for working with top clients in mobile gaming, eCommerce, social media apps, and other mobile-first industries.
Services
ReachEffect provides its customers with the following services:
- Helps clients achieve a cost-effective CPI, optimizing ad spend to acquire users at a lower cost
- Leverages programmatic advertising, which automates the buying and placement of ads in real-time
- Utilizes RTB to bid on ad inventory in real time, ensuring that the right ads are shown to the right users at the right time
5. PropellerAds
PropellerAds is a digital advertising network that specializes in performance marketing and offers a wide range of advertising solutions for both advertisers and publishers.
The platform provides a comprehensive suite of tools for monetizing websites, mobile apps, and other online properties while helping advertisers run effective, targeted campaigns to reach their desired audience.
In short, it’s a versatile ad network that offers advertisers the tools to reach a global audience effectively and helps publishers monetize their traffic across a variety of ad formats.
Overview
PropellerAds was founded in 2011 by Alexandr Frolov. The company started as an ad network focused on providing monetization solutions for publishers and offering performance-based advertising services for advertisers.
The platform has gained recognition for its programmatic advertising, real-time bidding, and, particularly, its push notification ads, which have become a standout feature.
Services
PropellerAds provides its customers with the following services:
- Both mobile web and in-app push notifications that allow app developers to engage users and promote updates, deals, or content
- Ads that are integrated directly into the app’s interface, maintaining a seamless user experience
- Uses programmatic advertising to allow for real-time bidding on ad inventory
6. OnClickA
OnClickA is a mobile advertising and user acquisition platform designed to help app developers and advertisers promote their apps and drive high-quality installs and engagement through performance-based advertising.
The platform specializes in delivering targeted ads to users, enabling advertisers to acquire users more likely to engage with their apps and provide long-term value.
In essence, OnClickA provides a comprehensive suite of mobile advertising solutions designed to help advertisers acquire users, engage them, and retain them over the long term.
Overview
OnClickA was founded in 2014 by Omer Kaplan. The company focuses on helping mobile app developers with user acquisition and performance-based advertising.
As a performance-based mobile advertising platform, OnClickA works with a variety of mobile app developers, advertisers, and brands looking to promote their apps and acquire new users.
Services
OnClickA provides its customers with the following services:
- Helps mobile app developers acquire high-quality users by running user acquisition campaigns with performance-based pricing models
- Enables advertisers to target specific user segments, improving the likelihood of acquiring users who are likely to engage with the app
- Full-screen ads that appear at natural breaks in the app experience, such as between levels in games or at transitions in other types of apps
What are the benefits of ad networks?
Working with top ad networks offers several benefits, including access to advanced targeting options, comprehensive analytics, and optimized ad placements.
Ad networks often use sophisticated algorithms to match ads with the right audience, enhancing the chances of conversion and maximizing return on investment (ROI). For app advertisers, this means greater visibility and higher chances of acquiring quality users.
Partnering with established ad networks can lead to cost-effective advertising strategies, as these networks often provide a variety of pricing models, such as cost-per-click (CPC) or cost-per-impression (CPM). This flexibility allows advertisers to choose a model that aligns with their budget and campaign goals.
Ultimately, ad networks help app marketers achieve their objectives by providing a scalable and efficient way to promote their apps to a global audience.
Why should I partner with top ad networks?
When it comes to maximizing the potential of your app or advertising campaigns, partnering with an ad network offers a range of benefits that can help you achieve your goals more effectively. Whether you’re looking to increase revenue, reach a wider audience, or streamline your ad management process, ad networks provide valuable tools and resources.
Let’s explore some of the key advantages of partnering with ad networks for both app owners and advertisers.
Access to a wide audience
One of the biggest advantages of working with an ad network is the ability to reach a vast and diverse audience. Ad networks aggregate ad space from multiple apps and websites, giving advertisers access to millions of potential customers.
For app owners, this means having your app exposed to a broader range of advertisers, increasing your chances of filling ad slots and generating revenue.
Simplified monetization
Ad networks simplify the monetization process for app owners by handling the entire ad placement and payment process.
Instead of negotiating directly with multiple advertisers, app owners can rely on the ad network to manage everything, from finding advertisers to ensuring timely payments. This allows you to focus on improving your app, while the network takes care of driving revenue.
Advanced targeting capabilities
For advertisers, ad networks offer advanced targeting options that help ensure your ads are seen by the right people.
By using data-driven insights and sophisticated algorithms, ad networks can deliver your ads to users who are most likely to be interested in your products or services. This targeted approach leads to higher engagement rates and better returns on your advertising investment.
Comprehensive analytics & reporting
Another key benefit of partnering with an ad network is access to detailed analytics and reporting tools. These insights allow both app owners and advertisers to track the performance of their ads in real-time, making it easier to optimize campaigns and improve results.
By understanding what’s working and what isn’t, you can make data-driven decisions to enhance your overall strategy.
How to choose the best ad networks
Choosing the right ad network can make a big difference in how successful your app monetization or advertising campaign will be. With so many options out there, it’s important to know what to look for to find the perfect match for your goals.
Let’s explore some key factors to consider when selecting the best ad network for your needs.
Understand your goals
First, think about your specific goals. If you’re an app owner, consider whether you want to maximize revenue, focus on user experience, or target a specific audience.
Advertisers should think about whether they’re aiming for brand awareness, clicks, installs, or sales, as different networks excel in different areas.
Evaluate ad types & compatibility
Evaluate the type of ads the network offers and how they align with your content or brand. Some networks specialize in video ads, while others may focus on display or native ads, so choose one that fits the style of your app or the message you want to convey.
It is also worth considering the network’s targeting capabilities to ensure your ads reach the right users.
Consider reporting & analytics
Take a look at the network’s reporting and analytics tools. A good ad network should provide you with detailed insights into how your ads are performing, so you can tweak and optimize your strategy over time.
By considering these factors, you’ll be better equipped to choose an ad network that helps you achieve your monetization or advertising goals effectively.
Assess payment models & revenue potential
Another important factor to consider is the payment model offered by the ad network. Different networks may use cost-per-click (CPC), cost-per-impression (CPM), cost-per-action (CPA), or even revenue-sharing models.
As an app owner or advertiser, it’s crucial to choose a network with a payment structure that aligns with your revenue goals and provides the best potential earnings.
Review network reputation & support
Lastly, take into account the reputation and level of support provided by the ad network. Research reviews and testimonials to see how other app owners and advertisers have experienced working with the network.
Ensure the network offers reliable customer support, so you have assistance available whenever you need it. A reputable network with strong support can make a significant difference in the success and smooth operation of your ad campaigns.
Work with top ad networks
To support marketers and advertisers in making informed choices, we’ve put together a list of top ad networks that stand out for their exceptional reach and performance.
These networks are recognized for their strong targeting abilities, extensive connections with publishers, and dependable analytics, which are essential for successful app advertising campaigns. By leveraging these features, you can better connect with your target audience and achieve your campaign goals.
Exploring these recommended ad networks will provide you with valuable insights into which platforms can best enhance your app’s visibility. With a variety of networks to choose from, you can find the one that aligns perfectly with your specific advertising needs. This will help you not only attract more users but also optimize your overall marketing strategy.
Ultimately, partnering with the right ad networks can make a significant difference in your app’s success. By focusing on networks that offer robust targeting, wide reach, and reliable performance metrics, you can ensure your app advertising campaigns are both effective and efficient.
This guide should hopefully help you identify the top ad networks to drive user acquisition and maximize your app’s potential.
