App Growth Guide: Achieving Scale Whilst Managing Acquisition Cost

Custom Product Pages, Advanced Targeting, Paid & Organic Balance, SKAN Optimization

App Growth Guide: Achieving Scale Whilst Managing Acquisition Cost
App Growth Guide: Achieving Scale Whilst Managing Acquisition Cost


Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to justify growing budgets.
This guide is tailored for app businesses ready to take growth to the next level. Packed with advanced strategies, it covers:

  • Leveraging Custom Product Pages (CPPs) and Custom Store Listings (CSLs)
  • Advanced audience targeting and creative optimisation
  • Balancing paid and organic marketing efforts
  • Optimising SKAdNetwork (SKAN) attribution for better campaign insights

Whether you’re looking to scale efficiently, reduce acquisition costs, or optimize your marketing strategy, this guide has everything you need to stay ahead.
Read the full guide now and unlock the strategies to scale your app sustainably!