A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing return on investment (ROI) for shopping apps. The guide, “Profit by Design (Shopping Edition)”, explores how high-performing ad creatives drive higher engagement, conversions, and long-term growth.
The study emphasizes that compelling ad designs — incorporating the right formats, messaging, and interactive elements — are key to converting impressions into meaningful user actions. With multiple touchpoints in a user’s journey, a strong creative strategy can make or break the decision to install and engage with a shopping app.
Key insights from the report:
- Key regional insights into the state of shopping apps in 2024
- Emerging ad formats and features to test in 2025
- DOs and DON’Ts for optimizing creative performance
- Complementary growth strategies for sustained app success
- Expert contributions from Fetch, Magazine Luiza, and OTTO
With real-world examples and actionable insights, this guide equips marketers with proven tactics to expand their user base and increase sales through optimized ad creatives.
Download “Profit by Design (Shopping Edition)” to uncover the latest trends and strategies shaping shopping apps in 2024 and beyond.
