Based in Bratislava, Slovakia, Matej joined Pixel Federation nine years ago. He started working as a Community Manager, moved to social media, and afterwards to the marketing department, where he has been taking care of the company’s portfolio ASO strategy. Born and raised in Bratislava, Slovakia, Matej often travels abroad to attend mobile conferences to network and identify new business opportunities.
In your own words, what’s your role in the app business right now?
My role primarily focuses on App Store Optimization — digging into the details to uncover useful use cases and strategies that can drive positive results for both games and apps. I aim to think beyond the traditional Google and App Store frameworks, exploring organic traffic opportunities wherever they may be found.
How did you end up working in apps?
I’ve always been a gamer and knew I wanted to be part of the gaming industry, no matter the role. I got lucky when I discovered a major mobile game studio based in my city. I made sure to fully prepare for the interview, went for it, and landed the job as a CM.
What are you most excited about in apps right now?
I’m fascinated by the uncertainty surrounding AI — where it’s headed and the new possibilities it will unlock. Right now, I believe we’re only scratching the surface of what AI can do, and I can’t wait to see its full potential unfold. I imagine something like Jarvis from Iron Man becoming a reality.
Is there anyone you’d like to shout out to who has influenced your journey in the app industry?
I owe a big thank you to my former colleague, Erik Hegely, who taught me almost everything I know about ASO and gave me the freedom to take it to the next level. Over the years, many professionals I’ve met have influenced my perspective, challenged my methods, and helped me become my own toughest critic. Thanks to them, I’ve been able to keep growing and moving forward.
What’s in your app tech stack?
Slack for team communication, Trello to constantly remind me what I need to stay on top of, AppTweak for keyword research, LinkedIn for keeping up with industry news, Photoshop for adjusting screenshot sizes and cropping — and, of course, Spotify to keep me going.
What do you like most about working in apps?
Right now, I can’t imagine working in any other industry. The tech, app, and mobile gaming world is endlessly fascinating, with so many possibilities to explore. I also love the people I meet at events — it’s not a cutthroat business; everyone is incredibly friendly. We’re all in the same boat, working to make life a little smoother, keep people entertained, and figure out how to make it all sustainable.
What one thing would you change about the app industry?
I think there’s a lot of untapped potential for government apps, especially in areas like healthcare, accounting, finance, and education. Systems in some countries — like Slovakia’s healthcare system — are outdated and far from seamless. A stronger focus on digital transformation in these sectors could make a huge difference.
If you weren’t working in apps what would you be doing?
I’d probably be trying to build something of my own — running my own business, though the details are still a mystery. I’ve always wanted to create something for myself. Or, alternatively, you’d find me working in a karaoke bar or playing live music somewhere.
iOS or Android?
iOS for sure. No hate on Android, though — I’m just used to iOS.
What app(s) have been most useful to you over the last year?
Waze, Spotify, and the Tabs&Chords app.
What’s on your Spotify playlist?
Imagine a playlist including everything from country music to 90s rap.
Any Netflix/ TV show recommendations?
You, The Boys, and Bluey.
Is there anything else we should know about you?
I’m a sports enthusiast — I could do them all day. I love starting my mornings with a workout and ending the day with a game of hockey. Also, I have a habit of being the last person to leave a party.
Do you know someone driving change and growth in the app industry? Nominate an app leader here.
