Join Ali Mehrabiyan, Marketing Automation Lead at Vinted, as he discusses paid engagement strategies. Discover cutting-edge strategies to re-target and re-engage lapsed users and reignite their passion for your brand, keeping in mind that they have a limit for action.
He talks about the 4 Y’s of the re-engagement strategies
*Why (objective)
*Who (audience)
*What (offering) – Uncover valuable insights into user behavior, preferences, and motivations to inform effective re-engagement campaigns.
*How (solutions) – Explore approaches to optimize your creatives and marketing initiatives and unlock untapped potential across various channels.
Ali sheds light on the issues faced in implementation and provides actionable recommendations to implement a data-driven approach to re-engagement and drive sustainable, long-term growth.
