In this video, Dave Bell, Co-Founder & CEO of Gummicube, guides viewers on how to leverage the latest functionalities from Apple and Google to optimize their apps for top performance, both now and in the future.
He stressed on the importance of not treating ASO as simply a subset of SEO as this can lead to ineffective strategies and missed opportunities. Tools and approaches designed solely for SEO may not be suitable for the unique challenges and opportunities presented by the app store environment. It’s crucial to recognize the distinct nature of ASO and employ strategies and tools specifically tailored to the app store ecosystem.
