This session is led by Jeff Grang, CEO & Co-Founder of Purchasely and Kees Oostinjen, Manager of Mobile Growth at TomTom.
To boost their flagship app’s revenue, TomTom implemented a “Growth Factory” that emphasized experimentation, rapid testing, streamlined processes, and smart tools. Kees discussed how this approach led to significant revenue growth and user base expansion.
He outlined five key steps in their growth framework:
-Ideation Process
-Test Prioritization
-Hypothesis Building
-Risk Management
-Results Analysis
By following these steps, TomTom was able to create a growth-oriented organization that consistently delivered year-over-year revenue growth. Their focus on experimentation, prioritization, hypothesis-driven testing, risk management, and analysis enabled them to unlock new growth opportunities and drive sustainable success for their flagship app.
