At Business of Apps, we are proud to unveil App Leaders 2024 — our annual spotlight on the individuals driving growth, innovation, and transformation in the app industry. These trailblazers consistently push the boundaries of what’s possible, from advancing ASO and user acquisition to redefining engagement and retention strategies.
This year’s App Leaders include a diverse range of professionals: from the C-suite executives of some of the world’s leading brands, apps, and service providers, to directors spearheading motivated teams, all the way to consultants, marketers, and developers solving the app industry’s toughest challenges.
In 2024, we featured a total of 44 exceptional individuals. Today, we take a moment to look back and celebrate their outstanding achievements and the impact they’ve made on the ever-evolving app landscape.
The 2024 App Leaders
- Günay Aliyeva, Co-Founder at Gamelight
- Ryan Angerami, Head of App Dev at Reddit
- Sue Azari, eCom Industry Lead at AppsFlyer
- Yves Benchimol, CEO & Co-Founder at WeWard
- Melissa Bohlsen, CMO at AVOW
- David Brown, Founder & CEO at Grohaus
- Jenniffer Camacho, Mobile Product Lead at Nespresso
- Phil Carter, Founder & CEO at Elemental Growth
- Megan Dean, Strategic Growth Director at Yodel Mobile
- Elizabeth Devine, App Growth Consultant at AppTweak
- Stacy Earl, Head of Marketing and Retention at KashKick
- Florian Elmies, Co-Founder at Gamelight
- Eric Futoran, CEO & Co-Founder at Embrace
- Jessica Gotti, Head of Performance Marketing at Paired
- Thomas le Hardy, VP Marketing & Growth at Tonsser
- Rodolphe Helderwerdt, Head of Marketing at Tandem
- Evelin Herrera, Head of Growth at Appvertiser
- Alejandro Hernandez, CRM Manager, Engagement & Loyalty at Babbel
- Janie Ho, Former Deputy Editor, Growth & Audience Development at New York Daily News
- Ioana Iordache, Head of Retention at Blacklane
- Ben Jeger, VP EMEA at Moloco
- Anastasiia Karlova, Head of Marketing at PlantIn
- Sherina Khalidi, VP Performance Marketing at Deezer
- Kevin Kinnison, Client Partner Lead at Adjust
- Taras Kiseliuk, CEO at ClickDealer
- Frederik Lanwer, Head of Customer Success, Europe at Adjust
- Tobias Lüder, Head of CRM at Delivery Hero
- Diogo Martins, Senior Manager, User Acquisition at DraftKings
- Steve Massaro, VP of Partnerships Headlight
- Mark Menery, VP, Global Head of Sales at Dataseat (Now Part of Verve)
- Talha Mumtaz, Growth Manager at Phiture
- Lomit Patel, Chief Marketing and Growth Officer at Tynker
- Vijay Ram, Head of Technology at ASOS
- Shamanth Rao, CEO at RocketShip HQ
- Saif Rasheed, Fractional Head of Growth at By Rotation
- Jeremiah Runser, Head of Marketing at Sandboxx
- Paul Sakhatskyi, Head of Product Marketing at Readdle
- Nicoline Strøm-Jensen, Head of Program Management at Adjust
- Jeff Sue, General Manager of Americas at Mintegral
- Ariel Sultan, Product Marketing Manager at Adobe
- Yaron Tomchin, CEO at Mobupps
- Steven C. Toy, CEO at Memrise
- Vitaliy Urban, CEO at Moonly
- Asaf Yanai, CEO at Alison.ai
As we close this year, we’re already looking ahead to 2025 — eager to discover and feature the next wave of innovators and leaders who will shape the future of the app industry.
Do you know someone driving change and growth in the app industry? Nominate an app leader here.
