Deezer is a French music streaming service launched around the same time as Spotify in the mid-2000s. Another similarity to Spotify was prior to the launch of Deezer its founders, Daniel Marhely and Jonathan Benassaya, had launched a music service which had been shut down by royalty agencies.
It took the founders two years to settle the legal disputes and Deezer was the relaunched version. For the first year, Deezer struggled to sign any deals with major music publishers, which meant it had a rather small and independent catalogue of music available.
This improved over the next few years, as Deezer continued to add more users and improve its reputation. By the start of the 2010s, Deezer had the rights to about eight million songs.
Deezer has made several promotional efforts to push its product outside of its home country, but the streaming service still relies heavily on France for subscribers and deals with French mobile phone carriers and broadband service providers.
In 2012, Deezer received $130 million from Access Industries, the conglomerate investment company run by Len Blavatnik. This was used to help Deezer expand into new markets. Access Industries invested more into Deezer in 2016, gaining control of the company.
Deezer announced in 2021 its intention to go public via an SPAC, merging with I2PO onto the Euronext Paris (EPA) stock exchange. It has not had the best time as a public company, with its stock price declining more than 70 percent since it debut on the EPA.
We have collected data and statistics on Deezer. Read on below to find out more. Looking for in-depth information? Check out our music app report.
Deezer Key Statistics
- Deezer generated €484 million revenue in 2023, with 59% of that coming from France
- Deezer had 18 million active users in 2023 and 10.5 million subscribers
- About 47% of Deezer subscribers receive the subscription as part of a larger package
- Deezer was installed 12 million times in 2023, a 12% decline on the previous year
Music App Report 2024
Want to learn more about the music app industry? In our Music App Report, we cover financials, usage, downloads, and demographics by app and industry, alongside market share, engagement, and benchmarks.
Deezer Overview
| Title 1 | Title 2 |
|---|---|
| Launch date | 22 August 2007 |
| HQ | Paris, France |
| People | Alexis Lanternier (CEO), Carl de Place (CFO), Gitte Bendzulla (COO), Len Blavatnik (owner, Access Industries) |
| Company type | Subsidiary |
| Owner | Access Industries |
| Industry | Music streaming |
Deezer Revenue
Deezer made €484 million revenue in 2023, a 7.3% increase on the year prior.
Deezer revenue 2022 to 2024 (€mm)
Deezer revenue 2016 to 2023 (€mm)
| Year | Revenue (€mm) |
|---|---|
| 2016 | 182 |
| 2017 | 266 |
| 2018 | 350 |
| 2019 | 381 |
| 2020 | 379 |
| 2021 | 399 |
| 2022 | 451 |
| 2023 | 484 |
Sources: Music App Report, Company data
Deezer revenue by region 2023 (€mm)
| Region | Revenue (€mm) |
|---|---|
| France | 288 |
| Rest of world | 196 |
Source: Company data
Deezer Users
Deezer had 18 million active users in 2023, an improvement of 1.5 million on 2022.
Deezer users 2019 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2019 | 14 |
| 2020 | 15.5 |
| 2021 | 16 |
| 2022 | 16.5 |
| 2023 | 18 |
Sources: Music App Report, Company data
Deezer Subscribers
Deezer had 10.5 million subscribers in 2023, an increase of 11.7% on 2022 figures.
Deezer subscribers 2022 to 2024 (mm)
Deezer subscribers 2019 to 2023 (mm)
| Year | Subscribers (mm) |
|---|---|
| 2019 | 7 |
| 2020 | 8.8 |
| 2021 | 9.6 |
| 2022 | 9.4 |
| 2023 | 10.5 |
Source: Company data
Deezer subscribers by type 2023 (mm)
| Subscription type | Subscribers (mm) |
|---|---|
| Direct | 5.6 |
| Combined package | 4.8 |
Source: Company data
Deezer Downloads
Deezer was installed 12 million times in 2023, with over 30% of downloads coming from Brazil.
Deezer downloads 2017 to 2023 (mm)
| Year | Downloads (mm) |
|---|---|
| 2017 | 29.1 |
| 2018 | 29.3 |
| 2019 | 33.3 |
| 2020 | 28.6 |
| 2021 | 18.8 |
| 2022 | 13.7 |
| 2023 | 12 |
Sources: Appfigures, AppMagic
Deezer vs Competitors: France Market Share
Spotify has surpassed Deezer in its home market of France, although it is still firmly in second place.
France music streaming app market share 2023 (%)
Want to learn more? Check out our Music App Report
Deezer FAQ
What country has the most Deezer subscribers?
About 33% of Deezer users are from France and over 40% of subscribers.
How many tracks are available on Deezer?
There are over 90 million tracks available on Deezer.
What are the gender demographics on Deezer?
61% of Deezer users are male, 39% are female.
Who owns Deezer?
Deezer is a publicly traded company on the French stock exchange, however, Access Industries still has a controlling stake in the business.
How many countries is Deezer available in?
Deezer is available in 180 countries.
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