Tubi Revenue and Usage Statistics (2025)

David Curry

Updated: January 22, 2025

In a world where on-demand video streaming services are battling for eyeballs with expensive original content, blockbuster movies and all-star casts, Tubi is a firm foot in the other direction. The ad-supported streaming service has a wide range of B-tier movies and TV shows, mostly licensed from third-party studios at cheaper cost.

It is also one of the few to allow viewers to watch for free, without even needing to sign up. Devised in 2014 by Farhad Massoudi and Thomas Ahn Hicks, for the first few years it was really a hodgepodge of content either not picked up by the major networks or released independently.

Its offerings became more palatable as it grew its audience, reaching 20 million users in 2019. It signed a distribution deal with NBCUniversal in that year, adding 400 TV series and films to the app.

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In 2020, the Fox Corporation acquired Tubi for $440 million. This provided Tubi with additional cash and a route in to making more deals with entertainment studios. Fox acquired MarVista Entertainment a year later to provide Tubi with more content for its library.

Tubi has grown quite considerably since the pandemic and is challenging some of the biggest streaming services on the planet for total hours watched. It is also beginning to roll out its service to more countries, including the United Kingdom in 2024.

We have collected data and statistics on Tubi. Read on below to find out more. Want to learn more about the video streaming app market? Check out our in-depth report.

Tubi Key Statistics

Tubi made $900 million revenue in 2023, a 16% increase on the previous year
Tubi had 78 million monthly active users, most based in the United States
Tubi was installed 26.5 million times in 2023, a 15.2% increase on 2022
Viewers watched 8.5 billion hours of content on Tubi in 2023

Video Streaming App Report

Want to learn more about the video streaming app industry? In our Video Streaming App report, we cover financials, forecasts, usage, downloads, demographics and benchmarking data.

Tubi Overview

Title 1	Title 2
Launch date	1 April 2014
HQ	San Francisco, California
People	Anjali Sud (CEO), Lachlan Murdoch (chairman and CEO of Fox)
Business type	Subsidiary
Owner	Fox Corporation
Industry	Travel

Tubi Revenue

Tubi generated $900 million revenue in 2023, all from ads run at the beginning and during its programmes.

Tubi revenue 2019 to 2023 ($mm)

Year	Revenue ($mm)
2019	150
2020	250
2021	380
2022	775
2023	900

Sources: Video Streaming App Report, Company data

Tubi Users

Tubi had 78 million active users in 2024, an increase of 14 million in twelve months.

Tubi monthly active users 2019 to 2023 (mm)

Year	Users (mm)
2019	20
2020	28
2021	40
2022	51
2023	64
2024	78

Sources: Video Streaming App Report, Company data

Tubi Downloads

Tubi has had consistent downloads of around 23 million to 26 million for the past three years.

Tubi downloads 2020 to 2023 (mm)

Year	Downloads (mm)
2020	31.8
2021	24.5
2022	23
2023	26.5

Sources: Appfigures, AppMagic

Tubi Hours Watched

Total hours watched on Tubi has skyrocketed over the past few years, up to 8.5 billion in 2023.

Tubi total hours watched 2019 to 2023 (bn)

Year	Hours streamed (bn)
2019	1.5
2020	2.5
2021	3.6
2022	5.1
2023	8.5

Sources: Company data

Tubi FAQ

How many channels are available on Tubi?

Tubi has 300 channels available on its streaming service

How many TV shows and movies are available on Tubi?

Tubi has 40,000 movies and TV series available to stream