Matej is a seasoned professional in the gaming industry, with over a decade of experience and a proven track record of success. To date, he has launched 52 games globally, managing a profitable ad spend of approximately €48 million.
Currently working as a user acquisition consultant, Matej is passionate about mobile marketing and specialises in developing multi-channel acquisition strategies and campaigns that drive substantial growth for partners. Over the past eight years, he has worked with talented developers worldwide, offering his expertise in user acquisition, soft launch and global launch planning, and marketing and business strategy.
In addition to consultancy work, Matej is the host of two & a half gamers, the fastest-growing no-nonsense gaming podcast. The show delves into the intricacies of user acquisition, game design, and monetisation, while also shining a spotlight on hidden gems in the gaming industry.
In your own words, what’s your role in the app business right now?
I focus on helping games and apps grow through user acquisition strategies and unconventional — dare I say even “crazy” — creative approaches that deliver results.
How did you end up working in apps?
I’ve always been a gamer — I used to play CS 1.6 and Warcraft 3 with friends. One of my teammates from those days eventually became the CMO of a gaming company. About 10 years later, we reconnected over a cup of coffee, and that conversation led to me being hired. And from games to apps, it was a very short journey from there.
What are you most excited about in apps right now?
AI excites me the most right now, it significantly boosts my efficiency at work.
What’s in your app tech stack?
It varies greatly and depends on the specific case. Since I work with many different companies, I typically adapt to whatever tools and systems they already have in place.
What do you like most about working in apps?
The constant, never-ending change is what I enjoy the most.
What one thing would you change about the app industry/market? Where do you think there’s an opportunity for apps / or unmet needs?
There’s still a lot of unnecessary nonsense in the industry, and we could definitely do without it.
If you weren’t working in apps what would you be doing?
I’d probably be playing football.
iOS or Android?
iOS.
What app(s) have been most useful to you over the last year?
Strava.
What’s on your Spotify / Music party playlist?
DNB or EDM.
Any Netflix/ TV show recommendations?
Diplomat.
Is there anything else we should know about you?
I have a Powerpuff Girls pixel art tattoo on my chest. 😃
Do you know someone driving change and growth in the app industry? Nominate an app leader here.
