Like a lot of websites launched in the 2000s, the inspiration for TripAdvisor came to co-founder Stephen Kaufer after a frustrating experience. In his case, it was attempting to plan a family vacation using the tools available at the time.
Designed as a comparison website for the entire travel experience – from accommodation to flights to experiences – TripAdvisor quickly became a favourite in North America and Europe.
It wasn’t long before American holding company IAC acquired the brand, combining it with a bunch of other travel services such as Expedia. A year after the acquisition, in 2005, IAC bundled all of its travel portfolio under the Expedia brand and spun it out.
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Learn moreTripAdvisor remained inside the Expedia Group until 2011, when it completed a corporate transfer to make TripAdvisor a public company.
Since the breakaway, TripAdvisor has acquired quite a collection of comparison websites and review services. It acquired twenty companies in the 2010s, spending over $750 million in the process.
Even with all of this M&A, TripAdvisor revenues stagnated over the the mid-2010s, dropping quite significantly in 2020 due to the coronavirus pandemic. It managed to bounce back from the pandemic in 2022 and reported record annual revenues in 2023.
We have collected data and statistics on TripAdvisor. Read on below to find out more. Need more insights? Check out our travel app report.
TripAdvisor Key Statistics
- TripAdvisor generated $1.7 billion revenue in 2023, an increase of 19.8% on the year prior
- Almost 300 million unique users accessed TripAdvisor in 2023
- The TripAdvisor app was downloaded 6.6 million times in 2023
Travel App Report 2024
Want to learn more about the travel app industry? In our Travel App report, we cover financials, usage, downloads, and demographics by age and gender, alongside market share, and benchmarks.
TripAdvisor Overview
| Title | Title 2 |
|---|---|
| Launch date | February 2000 |
| HQ | Needham, Massachusetts |
| People | Matt Goldberg (CEO, President), Michael Noonan (CFO), Greg Maffei (Chairman) |
| Business type | Public (NASDAQ: TRIP) |
| Industry | Travel |
TripAdvisor Revenue
TripAdvisor increased its revenues by 19.8% in 2023 to $1.7 billion.
TripAdvisor revenue 2009 to 2023 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2009 | 352 |
| 2010 | 485 |
| 2011 | 637 |
| 2012 | 763 |
| 2013 | 945 |
| 2014 | 1246 |
| 2015 | 1492 |
| 2016 | 1480 |
| 2017 | 1556 |
| 2018 | 1615 |
| 2019 | 1560 |
| 2020 | 604 |
| 2021 | 902 |
| 2022 | 1492 |
| 2023 | 1788 |
Sources: Travel App Report, Company data
TripAdvisor Users
TripAdvisor had 294 million unique users across its app and website in 2023, with a majority still using the website.
TripAdvisor users 2016 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2016 | 115.5 |
| 2017 | 170.1 |
| 2018 | 205.2 |
| 2019 | 225 |
| 2020 | 107.6 |
| 2021 | 185.4 |
| 2022 | 228.9 |
| 2023 | 294.4 |
Sources: Travel App Report, Company data
TripAdvisor Downloads
TripAdvisor downloads have stagnated over the past few years at around six million every year.
TripAdvisor downloads 2016 to 2023 (mm)
| Year | Downloads (mm) |
|---|---|
| 2016 | 25 |
| 2017 | 14.2 |
| 2018 | 11.3 |
| 2019 | 11.5 |
| 2020 | 7.2 |
| 2021 | 6.1 |
| 2022 | 6.1 |
| 2023 | 6.6 |
Sources: Appfigures, AppMagic
TripAdvisor Age Demographics
TripAdvisor has an older age makeup than most, with over 40% of users over 45 years of age.
TripAdvisor age demographics 2023 (%)
| Age bracket | Percentage of users (%) |
|---|---|
| 18-24 | 11.4% |
| 25-34 | 27.2% |
| 35-44 | 20.3% |
| 45-54 | 17.7% |
| 55+ | 23.1% |
Source: Similarweb
TripAdvisor vs Competitors: Downloads
TripAdvisor is on the low side of app downloads, with a large amount of users still going through the web to access it.
Travel booking downloads by app 2023 (mm)
Want to learn more? Check out our Travel App Report
TripAdvisor FAQ
How many reviews are on TripAdvisor?
TripAdvisor claims to have over one billion user reviews on its platform
How many listings are available on TripAdvisor?
TripAdvisor has over eight million listings, which include accommodation, restaurants, cities and experiences
How many registered users does TripAdvisor have?
TripAdvisor has close to 900 million registered users on its platform
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