Today app marketers face a number of challenges with growing their app’s user base and retargeting is a proven solution to tackle them. As user acquisition costs continue to rise, retargeting existing app users provides a real cost-effective alternative. Also, data-drive insights and personalization enable retargeting to bring back users who abandoned the app.
User data privacy regulations caused deprecation of third-party cookies and retargeting is the tool to use first-party data to run effective ad campaigns, while respecting users’ privacy. Finally, retargeting allows to extend the customer lifecycle, which directly impacts the Life Time Value of that customer.
In the new 2024 Retention Survey, leading app growth company Adikteev reveals:
- 75% of app marketers reported using retargeting as a key strategy
- 61.8% found it highly effective for re-engaging users
If you’re not fully optimizing your retargeting efforts, you could be missing opportunities to reconnect with high-value users.
Curious to see how your retention strategy compares?
Download the report now to discover insights that can elevate your approach.
