Ariel is a Product Marketing Manager for Adobe’s Journey Optimizer and AEP AI Assistant. With a diverse background in video production, content marketing, and now product marketing at Adobe, she has honed her ability to drive and enhance product value.
In your own words, what’s your role in the app business right now?
I work in product marketing for an app on the Adobe Experience Platform called Journey Optimizer. It helps companies deliver the right messages to their customers at the right time, across any channel. In the mobile app space, Journey Optimizer enables companies to send messages through push notifications, in-app messaging, and content cards.
How did you end up working in apps? / get started?
While I was in business school, I aimed to focus on product marketing in the technology sector. Adobe was a great fit for me, as I had used its products for years as a video and content producer. Fortunately, I’ve been able to broaden my horizons by working on the SaaS side of the business, specifically with a powerful omnichannel engagement app.
What are you most excited about in apps right now?
AI is undoubtedly the hottest topic right now, often compared to the early days of the Internet. It’s an exciting time, and I’m eager to see the innovations coming from both large companies and startups, as well as the emerging use cases that will enhance productivity, creativity, and efficiency across industries.
Is there anyone you’d like to shout out to who has influenced your journey in the app industry?
My peers and leaders at Adobe are certainly sources of inspiration. I’m also influenced by podcasts like Acquired, as well as by reading thought leadership on LinkedIn and staying updated through tech news outlets.
What’s in your app tech stack?
Critical elements of Adobe Journey Optimizer include the following: It is built on the Adobe Experience Platform, which serves as the central hub for managing customer data and converting it into actionable, real-time customer profiles and personalized experiences.
Data ingestion is extensible, allowing for multiple sources like websites, mobile apps, CRMs, and more to populate real-time profiles and respond to customer behavior.
The app is also powered by Adobe’s AI and machine learning, which drive decision-making and recommend personalized content across channels.
The journey orchestration tool enables practitioners to design and automate customer journeys across a variety of both native inbound and outbound channels (e.g., mobile app, SMS/MMS, email, push notifications, code-based experiences) and also through custom actions to trigger any third-party system.
It is highly flexible for integrations through APIs, SDKs, and other Adobe solutions, such as Adobe Target, Adobe Experience Manager, and other Adobe Experience Platform apps like Real-Time CDP and Customer Journey Analytics.
What do you like most about working in apps?
The industry is dynamic and transforming constantly, pushing the boundaries of innovation.
What one thing would you change about the app industry/market? Where do you think there’s an opportunity for apps / or unmet needs?
There is significant potential for AI-powered automation, particularly in enhancing personalized experiences at key touchpoints and enabling right-time, right-place interactions to boost retention and reduce churn.
If you weren’t working in apps what would you be doing?
I’m passionate about sustainability and aspire to work at the intersection of technology and sustainability to help decarbonize our planet.
iOS or Android?
iOS.
What app(s) have been most useful to you over the last year?
Spotify, Google Maps, and Strava.
What’s on your Spotify / Music party playlist?
Odesza, Phantoms, Roosevelt, Tame Impala, and Big Wild.
Any Netflix/ TV show recommendations?
The Bear: Seasons 1 and 2.
Is there anything else we should know about you?
I’m passionate about outdoor adventures such as backcountry splitboarding, road and mountain cycling, and rock climbing. Recently, I trad-climbed one of Yosemite’s top 50 classics, Cathedral Peak, with a friend. It was an incredible experience!
Do you know someone driving change and growth in the app industry? Nominate an app leader here.
