According to AppsFlyer, around 40% of iOS users now opt into ad tracking on their devices — and this number will continue to grow.
In a new episode of Remerge’s Apptivate podcast, Roy Yanai, the VP of Product at AppsFlyer, breaks down what the ad tech industry has learned after three years of the App Tracking Transparency (ATT) framework and how mobile marketers can increase user opt-in rates for their app.
The episode also covers:
- Roy’s secrets to staying on top of the latest industry changes
- Mobile ad spending trends
- The Android Privacy Sandbox and its Protected Audience API
- A definition of media mixed modeling
Listen to Apptivate episode 188: From ATT to AdAttributionKit and subscribe to the show via your preferred streaming platform to ensure you never miss an episode.
