In this workshop Kochava's General Manger, AIM, Gary Danks shares how to unleash growth with the help of Marketing Mix Modelling. Marketing mix modeling refers to analytical solutions that help marketers comprehend the effect of advertising.
In today’s world, where there is an excess of data, the mastering Marketing Mix Modeling (MMM) is crucial for strategic user acquisition. This session will help the viewers understand the layers of MMM, highlighting its importance for marketers across all sectors.