In this session Mark Menery, Global VP of Sales at Dataseat (part of Verve) shares effective strategies behind top performing AdAttributionKit Campaigns. The SKAN is a privacy-centric framework created by Apple for mobile app install attribution and ad measurement.
Explore AdAttributionKit and its precursor SKAdNetwork in detail, examine real-world scenarios, and receive practice-driven guidance from the leading SKAN and privacy-first advertising practitioners in the business.
