This report provides a comprehensive analysis of the education app market, with details on financial performance, market share, user engagement, download trends, and benchmarking statistics. It offers valuable insights into the rapid growth and evolving dynamics of digital learning tools.
What is the market size of the education app market?
The education app market generated close to $6 billion revenue in 2023, with just over half of that revenue coming from online courses from providers such as Udemy, Coursera and LinkedIn Learning.
What language learning app has the most market share?
Duolingo has the most market share in the language learning app market, by quite a large margin. Duolingo was the first app on the market to offer all of its lessons for free, with an ad-supported model providing the company with enough income to continue operating.
What is the conversion rate for education apps?
Education apps have a low conversion rate, in comparison to the average for apps on both iOS and Google Play. In 2023, it had a 34% conversion rate on Google Play and 18.1% on iOS. Education apps also have a lower than average install rate, of 1.6% in 2023.
Sector overview
The education app market has grown alongside the digitization of education for school and post-school, with several of the most popular apps built by educators as a way of bringing learning online.
All levels of learning are now available in app form, from kindergarten to post-secondary. There are also apps dedicated to one form of learning, such as Photomath for mathematics and Duolingo for foreign languages.
This industry, while still a small amount of the overall education market, has increased its revenues and usage year-on-year.
The addition of AI into several education apps in 2023 and 2024 is expected to be the biggest driver of new revenue and subscribers over the next few years, as chatbots can work with users to offer personalized tutoring.
Table of contents
- Education App Financials
- Market Size
- Market Size by Region
- Market Size Forecast
- Market Size Forecast by Type
- Individual App Revenues
- Individual App Net Income
- Education App Market Share
- Online Courses Market Share
- Kid & Teen Education App Market Share
- Language Learning App Market Share
- Brain Training App Market Share
- Education App Usage
- Total Users
- Users Forecast
- Users by Type
- Total Subscribers
- Subscribers by Type
- Individual App Users and Subscribers
- Education App Downloads
- Total Downloads
- Downloads Forecast
- Downloads by Type
- Individual App Downloads
- Education App Demographics
- Age Demographics
- Gender Demographics
- Duolingo Demographics
- Education App Benchmarks
- Marketing Metrics
- Subscription Costs
- Revenue Benchmarks
The Education App Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables, so you can easily extract graphics and individual data. It provides an overview of the Education App sector’s financials, usage, downloads, market share, demographics, and benchmarks.
What’s included?
- Document: PDF
- Charts: 77
- Data Points: 1333
- Pages: 83
The Education App Report – Research, Insights and Statistics has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the Education app market. If you have any questions get in touch data@businessofapps.com.
What apps are covered in this report?
- Duolingo
- Babbel
- LinkedIn Learning
- Udemy
- Coursera
- Chegg
- BYJU’s
- Kahoot!
- ABCmouse
- Photomath
- Google Classroom
- Brainly
- Epic
- Chess.com
- Quizlet
- LingoKids
- ClassDojo
List of Charts
- Education App Market Size
- Education App Market Size by Sector
- Education App Market Size by Sector 2018 to 2023
- Education App Market Size Forecast
- Online Courses Market Size Forecast
- Kids & Teen Education App Market Size Forecast
- Language Learning App Market Size Forecast
- Brain Training App Market Size Forecast
- Education App Revenue by Type
- Education App Revenue by Region
- Online Courses Revenue by App
- Kids & Teen Education Revenue by App
- Language Learning Revenue by App
- Brain Training Revenue by App
- Duolingo Revenue
- Babbel Revenue
- LinkedIn Learning Revenue
- Udemy Revenue
- Coursera Revenue
- Chegg Revenue
- BYJU’s Revenue
- Kahoot! Revenue
- ABCmouse Revenue
- Duolingo Net Income
- Udemy Net Income
- Coursera Net Income
- Chegg Net Income
- BYJU’s Net Income
- Kahoot! Net Income
- Online Courses Market Share
- Kids & Teen Education App Market Share
- Language Learning App Market Share
- Brain Training Market Share
- Education App Users
- Education App Users Forecast
- Education App Users by Type
- Education App Users by Region
- Education Registered Users by App
- Education Active Users by App
- Education Subscribers by App
- Duolingo Users
- Duolingo Subscribers
- Babbel Subscribers
- Udemy Users
- Udemy Subscribers
- Coursera Users
- Chegg Subscribers
- Kahoot! Users
- Kahoot! Subscribers
- Brainly Users
- App Usage by Device Type
- Offline vs Online Education
- Education App Downloads
- Education App Downloads Forecast
- Education App Downloads by Type
- Online Courses App Downloads
- Kids & Teen Education App Downloads
- Language Learning App Downloads
- Brain Training App Downloads
- Duolingo App Downloads
- Kahoot! App Downloads
- Brainly App Downloads
- BYJU’s App Downloads
- Photomath App Downloads
- Google Classroom App Downloads
- Education App Age Demographics on iOS
- Education App Age Demographics on Google Play
- Education App Gender Demographics
- Duolingo Age Demographics
- Duolingo Gender Demographics
- Education App Conversion and Install Rate
- Education App Retention Rate
- Education App Renewal Rate
- Education App Average Subscription Costs
- Education App Average Subscription Duration
- Education App Subscription Costs by App
- Education App LTV Rates
How does it work?
To get access to the Education App Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your Education App Report – Research, Insights and Statistics PDF. If you need any help email data@businessofapps.com.
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