With over 150 pages, our Shopping App Report delivers in-depth insights on the industry. This includes regional and country-specific market size forecasts, per capita spending figures, market share stats, usage and download metrics and benchmarks for retail apps.
What percentage of shopping is carried out on mobile?
In terms of total retail to mobile, in the United States it accounts for less than 10% of total retail. In China, it’s close to 30%, with Alibaba, JD and Pinduoduo the key apps.
What was the market size of the shopping app industry?
The market size of the shopping app industry increased by 8% in 2023 to close to $4 trillion, with China leading the way in by country spend.
Which shopping app has the most market share in the US?
Amazon is the clear leader in the United States, with over 35% market share. This is 30 percentage points more than the next largest competitor, Walmart
Sector overview
Shopping played a major role in shaping the early web experience, providing individual vendors and companies with a new way to gain customers. Instead of simply selling to those in an immediate area, the internet provided the tools for people to exchange and purchase from all over the world.
eBay and other c2c services provided web users with the means to exchange goods for cash, with PayPal and other online payments services established to improve the security and verification of these transactions. On the other side, Amazon created a marketplace for “everything”, and have spent the past two decades improving this experience.
Mobile reduced the barriers that still existed between a customer purchasing an item, enabling customers to purchase at any time, anywhere.
In the past five years, we have seen new competition in the shopping market come from Chinese-based suppliers. Shein, Temu and TikTok have all been broadly accepted as new forms of ecommerce, offering items for far cheaper than can be found on Amazon or in store.
Table of contents
- Shopping App Financials
- Market Size
- Market Size Forecast
- Revenue by Region
- Revenue by Country
- Individual Shopping App Revenues
- Individual Shopping GMV
- Percentage of Online Shopping as Mobile
- Percentage of Total Retail as Mobile
- Spend Per Capita
- Shopping App Market Share
- US Market Share
- UK Market Share
- China Market Share
- India Market Share
- Southeast Asia Market Share
- Latin America Market Share
- Shopping App Usage
- Total Users
- Users Forecast
- Users by Region
- Users by Country
- Individual Shopping App Users
- Shopping App Downloads
- Total Downloads
- Downloads by Region
- Individual App Downloads
- Shopping App Demographics
- Age Demographics
- Gender Demographics
- Shopping App Benchmarks
- Marketing Metrics
- Buying and Purchasing Benchmarks
- Usage Metrics
The Shopping App Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables, so you can easily extract graphics and individual data. It provides an overview of the Shopping App sector’s financials, usage, downloads, market share, demographics, and benchmarks.
What’s included?
- Document: PDF
- Charts: 163
- Data Points: 2188
- Pages: 169
The Shopping App Report – Research, Insights and Statistics has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the shopping app market. If you have any questions get in touch data@businessofapps.com.
What apps are covered in this report?
- Amazon
- eBay
- Wayfair
- Etsy
- Temu
- Shein
- Zara
- H&M
- Vinted
- ASOS
- Alibaba
- Pinduoduo
- JD.com
- Flipkart
- Shopee
- Meesho
- Rakuten
- Mercado Libre
- Walmart
- Tesco
- Sainsbury’s
- OTTO
- Wish
- TikTok Shop
List of Charts
- Shopping App Market Size
- Shopping App Forecast Market Size
- Shopping App Revenue by Region
- Shopping App Forecast Revenue by Region
- Asia-Pacific Revenue Forecast
- United States & Canada Revenue Forecast
- Europe Revenue Forecast
- Latin America Revenue Forecast
- Middle East and North Africa Revenue Forecast
- Sub-Saharan Africa Revenue Forecast
- Shopping App Revenues by Country
- United States Shopping App Revenues
- United Kingdom Shopping App Revenues
- China Shopping App Revenues
- India Shopping App Revenues
- Germany Shopping App Revenues
- France Shopping App Revenues
- Southeast Asia Shopping App Revenues
- Latin America Shopping App Revenues
- Middle East and North Africa Shopping App Revenues
- Amazon Revenue
- Alibaba Revenue
- JD Revenue
- Pinduoduo Revenue
- Wayfair Revenue
- eBay Revenue
- Etsy Revenue
- Shein Revenue
- Zara Online Revenue
- H&M Online Revenue
- ASOS Revenue
- Flipkart Revenue
- Shopee Revenue
- Meesho Revenue
- Rakuten Revenue
- Mercado Libre Revenue
- Walmart Online Revenue
- Tesco Online Revenue
- Sainsbury’s Online Revenue
- OTTO Online Revenue
- Wish Revenue
- Vinted Revenue
- Amazon GMV
- Alibaba GMV
- JD GMV
- Pinduoduo GMV
- Temu GMV
- eBay GMV
- Etsy GMV
- TikTok GMV
- Flipkart GMV
- Shopee GMV
- Meesho GMV
- Rakuten GMV
- Mercado Libre GMV
- Percentage of Online Shopping as Mobile United States
- Percentage of Online Shopping as Mobile United Kingdom
- Percentage of Online Shopping as Mobile China
- Percentage of Online Shopping as Mobile India
- Percentage of Online Shopping as Mobile Germany
- Percentage of Online Shopping as Mobile France
- Percentage of Online Shopping as Mobile Southeast Asia
- Percentage of Online Shopping as Mobile Latin America
- Percentage of Online Shopping as Mobile MENA
- Percentage of Total Shopping as Mobile United States
- Percentage of Total Shopping as Mobile United Kingdom
- Percentage of Total Shopping as Mobile China
- Percentage of Total Shopping as Mobile India
- Percentage of Total Shopping as Mobile Germany
- Percentage of Total Shopping as Mobile France
- Percentage of Total Shopping as Mobile Southeast Asia
- Percentage of Total Shopping as Mobile Latin America
- Percentage of Total Shopping as Mobile MENA
- Shopping App Spend Per Capita United States
- Shopping App Spend Per Capita United Kingdom
- Shopping App Spend Per Capita China
- Shopping App Spend Per Capita India
- Shopping App Spend Per Capita Germany
- Shopping App Spend Per Capita France
- Shopping App Spend Per Capita Southeast Asia
- Shopping App Spend Per Capita Latin America
- Shopping App Spend Per Capita MENA
- United States Shopping App Market Share
- United Kingdom Shopping App Market Share
- China Shopping App Market Share
- India Shopping App Market Share
- Germany Shopping App Market Share
- France Shopping App Market Share
- Southeast Asia Shopping App Market Share
- Latin America Shopping App Market Share
- Shopping App Users
- Shopping App Forecast Users
- Shopping App Users by Region
- Shopping App Forecast Users by Region
- United States Shopping App Users
- United Kingdom Shopping App Users
- China Shopping App Users
- India Shopping App Users
- Germany Shopping App Users
- France Shopping App Users
- Southeast Asia Shopping App Users
- Latin America Shopping App Users
- MENA Shopping App Users
- Amazon Users
- Alibaba Users
- JD Users
- Pinduoduo Users
- eBay Users
- Etsy Users
- Wayfair Users
- Shein Users
- Zara Users
- ASOS Users
- Flipkart Users
- Shopee Users
- Meesho Users
- Rakuten Users
- Mercado Libre Users
- Walmart Users
- Tesco Users
- Wish Users
- Vinted Users
- Shopping App Downloads
- Shopping App Downloads by Region
- Amazon Downloads
- Alibaba Downloads
- JD Downloads
- Pinduoduo Downloads
- Temu Downloads
- Wayfair Downloads
- eBay Downloads
- Etsy Downloads
- Shein Downloads
- Zara Downloads
- H&M Downloads
- ASOS Downloads
- Flipkart Downloads
- Shopee Downloads
- Meesho Downloads
- Rakuten Downloads
- Mercado Libre Downloads
- Walmart Downloads
- Shopping App Age Demographics
- Shopping App Gender Demographics
- Shopping App Retention Rate
- Shopping App Conversion Rate
- Shopping App Install Rate
- Shopping App Cart Abandonment Rate
- Shopping App Hours Spent
- Shopping App Users Acquisition Spend
- Shopping App Popular Categories
- Shopping App Important Features
How does it work?
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