As we bid farewell to the holiday season’s peace and calm, App Engagement Monthly is here to jolt you into 2024 with an invigorating burst of insights, ideas, and inspiring innovation. In this monthly curated edition, I’ve unraveled the trends poised to shape the app engagement realm throughout the upcoming year. Time to get your 2024 engagement strategy ready!
The start of a new year is also a great time to reaffirm a timeless truth: irrespective of economic fluctuations, prevailing political landscapes, or the daily deluge of challenges, the essence of unparalleled app engagement lies in the excellence of your product. After all, nothing can beat a truly outstanding app that captivates and enthrals users from the get-go, setting them on a path to long-term retention.
So, as we gear up for the exciting opportunities that 2024 has in store for us, let’s discover the intricacies that make an app not just popular but an enduring user favorite of indomitable allure.
Venture with me as we unveil the strategies, tips, and secrets that promise to define and redefine user engagement in 2024. Here’s to a year filled with app success and tech brilliance! 🚀📱✨
2024 Insights and predictions eBook
We know what users want—stellar, personalized, mobile-first experiences but, crucially, without giving up too much privacy. But how do you go about achieving just that? The insights and predictions eBook from Airship is an excellent and thorough resource for preparing your engagement strategy for 2024. Speaking with 26 business leaders, Airship has unveiled the key trends that will shape the upcoming year. Check it out to stay ahead of the curve and thank me later! 😃
[PODCAST] “If you don’t have a product that people want, then nothing else matters”
To be fair, the title says it all. Tune in to discover a three-step framework that helps app businesses identify product-market fit, build and deliver remarkable solutions, and invest profits back into the business to shore up their competitive advantage.
What your app user behavior is telling you
Many mobile apps commonly gauge success solely in financial terms. While a robust bottom line is undoubtedly essential for a thriving business, the most accurate indicator of sustainability lies not in how users spend their money but in how they spend their time within the app. So, what should you be tracking in that case?
How to pair Apple Search Ads and in-app engagement to maximize your user lifetime value?
Another one where the title says it all. A solid read to help you achieve high LTV on iOS.
Navigating the Android updates: Best practices for marketers
The Android 13 update has ushered in a paradigm shift, making user consent a mandatory step for sending push notifications. Adapting to this shift necessitates a careful strategy to guarantee adherence to opt-in requirements while maintaining effective communication. CleverTap’s post is a great preparatory read to get ready for the Android 13 update.
Download our App Engagement Guide, covering all the trends, strategies, and metrics you need to know to ace app engagement in 2024.
App Engagement Guide
App Engagement Titbits
- [GUIDE] Mastering app reward and loyalty programs
- [VIDEO] A Mobile engagement approach that doubles MAUs in 6 months
- [PODCAST] Building apps for a billion users
- Mobile marketing in 2024: Phiture’s predictions
- 2024 Marketing predictions and insights
If you enjoyed what you just read, sign up here to have the App Engagement Monthly email beamed directly to your inbox every second Wednesday of the month. And don’t forget to share with friends and colleagues. 😉
