Vahe is a seasoned app growth professional who is currently working as a Senior Growth Marketing Manager at CoinStats. His primary focus is on subscription optimization and lifecycle marketing, and he has a proven track record of driving user engagement, retention, and monetization.
His expertise is widely recognized in the industry, evidenced by his numerous speaking engagements at prestigious marketing conferences and his contributions as a guest on various growth-centric podcasts.
With a rich history of scaling apps from educational technology to lifestyle sectors, he has demonstrated a unique ability to enhance user experiences and foster robust app monetization strategies. In addition to his main role, Vahe is the curator of “Growth Snippets,” a newsletter on Substack that provides its readers with growth marketing insights.
In your own words, what’s your role in the app business right now?
I find my role in helping subscription apps scale by assisting them in figuring out their monetization and pricing strategies, optimizing them, and learning to scale effectively.
How did you end up working in apps? / get started?
I taught myself some coding while I was still at school and began to build apps, aiming to attract some users. I was inspired by many tech entrepreneurs in Silicon Valley. Then I went to business school to study business while continuing to develop my own projects. It was during this time that I came across Andrew Chen’s blog, which inspired me greatly and ultimately led me to pursue a career in tech marketing.
What are you most excited about in apps right now? (tech, trends, people, verticals)
I’m most excited about how many apps are using AI to make their user experiences and offerings better.
What other companies in the app space do you rate/ inspire you and why?
I really admire Duolingo for their deep dive into engagement analysis and how they’ve turned it into a science. Additionally, Gina Gotthilf, their former VP of Growth, was one of my role models when I was starting my career. Her work and the company’s innovative approach to growth and user engagement are truly inspiring.
What do you like most about working in apps?
I love the constant innovation and the immediate impact our work can have on users’ daily lives.
What one thing would you change about the app industry / market?
I would advocate for more stringent privacy protections to ensure user data is handled ethically and securely.
Where do you think there’s an opportunity for apps / or unmet needs?
There’s an opportunity for apps to make therapy more accessible to everyone, regardless of location or income.
If you weren’t working in apps what would you be doing?
Probably an economist.
iOS or Android?
iOS.
What app(s) have been most useful to you over the last year?
Audible.
What’s on your Spotify / Music party playlist?
“Shake It Off” by Taylor Swift.
Any Netflix/ TV show recommendations?
Suits.
Is there anything else we should know about you?
I run free mentorship on GrowthMentor, so if you have any questions, feel free to find me there.
Do you know someone driving change and growth in the app industry? Nominate an app leader here.
