Integral Ad Science (IAS) is a publicly traded technology firm based in the United States that assesses the worth of digital advertising placements. Integral Ad Science is noted for its TRAQ, a patented media quality index, and for tackling issues including fraud, viewability, and brand risk.
IAS maximizes the value of every impression by guaranteeing that advertising is seen by actual people in safe and appropriate venues, enabling contextual targeting, and optimizing supply chains. For the world’s largest brands, publishers, and platforms, our objective is to be the worldwide bar for trust and transparency in digital media quality. This is accomplished via data-driven technologies that provide actionable real-time signals and insight.
IAS’s core values:
- Innovation
- Accountability
- Inclusiveness
- Honesty, transparency and integrity
- Customers come first
- Risk-takers and action oriented
Key features:
- We co-innovate with the ad tech community to create integrated solutions
- We put our clients first, creating partnerships that solve your unique challenges
- We move quickly to help our customers stay ahead of a rapidly shifting digital landscape
Office Locations
HEADQUARTERS
95 Morton Street, 8th floor
New York, NY 10014
USA
Rua Prof. Atílio Innocenti
165 Vila Nova Conceição
São Paulo/SP –CEP: 4538-000
Brazil
5th floor
16 New Burlington Pl
London W1S 2HX
United Kingdom
WeWork – 4 rue Jules Lefebvre
75009 Paris
France
12F Hibiya Mitsui Tower
1-1-2 Yurakucho Chiyoda-ku
Tokyo, 100-0006
Japan
Level 9 50 Pitt Street
Sydney, NSW 2000
Australia
Integral Ad Science Data
Founded: | 20099 |
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Employees: | 600+ |
Revenues: | Over $100 Million |
Social Presence: | 8.8k |
Website Traffic: | - |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Integral Ad Science Info
Types: | Ad Fraud |
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Ad Formats: | - |
Models: | - |
Trading Models: | - |
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Listen up: in-app audio advertising faces rising fraud threat Posted on March 17, 2023 by Anne Freer A study by Integral Ad Science found that the majority of media experts were concerned about audio ad fraud while....
- Seamlessly Sync Programmatic Campaigns in Amazon DSP Access Quality Sync for end-to-end programmatic campaign optimization Seamlessly sync your IAS settings on programmatic campaigns in Amazon DSP with one turnkey solution: Quality Sync. IAS is pleased to...
- What is Digital Ad Viewability — and Why is it So Important? Ad viewability is a key topic of conversation in the advertising industry, often regarded as a fundamental measure of success for display and video ads. But why does ad viewability matter so much? Just...
- IAS’s Commitment to Privacy in Google’s Privacy Sandbox For the past two years, IAS has been working closely with Google and the IAB Tech Lab on the development and testing of Google’s Privacy Sandbox. Much progress has been made to ensure that critical programmatic...
- The 2025 Industry Pulse Report From shifting priorities to anticipated challenges, this year’s Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve....
- Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns Digital advertising presents countless opportunities for brands to connect with their target audiences, but ensuring that ads are actually seen by real people, in the right places, and within safe environments...
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