“A mobile and digital entrepreneur with 20 years of extensive experience in the marketing and advertising market. In 2007 I co-founded moblin, one of the first mobile marketing agencies in the world. In 2017 sold the moblin agency to WPP and merged the technology with Zoomd. In 2019 took Zoomd to be a public traded company in Canada (TSXv: ZOMD). Having offices in 8 countries. Prior to moblin, Omri worked at Microsoft for seven years in various business development and marketing positions. Omri acts as Zoomd’s CMO and CGO and holds a BA from Ruppin Academic Institute, Israel.”
In your own words, what’s your role in the app business right now?
To help advertisers plan and execute their mobile strategy in the best and most professional way.
How did you end up working in apps?
Founded moblin in 2007 as one of the first mobile marketing companies in the world, started offering app development services since the launch of the iPhone in 2007, and ever prior to that for Nokia, java-based applications.
What are you most excited about in apps right now?
Founded moblin in 2007 as one of the first mobile marketing companies in the world, started offering app development services since the launch of the iPhone in 2007, and ever prior to that for Nokia, java-based applications.
What other companies in the app space do you rate/ inspire you and why?
Digital Turbine – I know them since they started and really admire the way they did and how they grew. offering more and more abilities as part of their offered services.
What do you like most about working in apps?
Innovation and being able to touch such a big amount of people.
What one thing would you change about the app industry?
Fraud. Too much of it.
Where do you think there’s an opportunity for apps or unmet needs?
In Fintech and in e-commerce. I think these two categories include a very high potential for the future
iOS or Android?
iOS
What app(s) have been most useful to you over the last year?
Wolt, Yahoo Finance, Spotify
Any Netflix/ TV show recommendations?
The Minions of Midas
Do you know someone driving change and growth in the app industry?
Nominate an app leader here.
