Google Play is a digital distribution service operated and developed by Google. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google. Google Play also serves as a digital media store, offering music, magazines, books, movies, and television programs. It previously offered Google hardware devices for purchase until the introduction of a separate online hardware retailer, Google Store, on March 11, 2015.
Google Play Features
- Beta Program Feature
- Disable Automatic App Updates
- Device Management Feature
- Early Access Feature
- Game Demos Before Installing
- Parental Control Feature
- Add Apps to Wishlist
- Fingerprint Authentication for Purchases
- Hide specific results
Google Play Info
| Platforms: | Android, iOS |
|---|---|
| Types: | - |
| Groups: | App Stores |
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March 2024 ASO Roundup: insights and hacks Posted on March 07, 2024 by Artem Dogtiev ...Joy touches on what are the Top Charts and category rankings, differences between the Top Charts on Google Play and the App Store.
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ASO is Dead ASO is dead and we are now in the world of ASO 2
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How to be flexible with Google Play experiments In order to improve optimization, boost growth, and broaden visibility, Dimitris Drakatos, SEO and ASO Lead at Peanut, demonstrates how to be more adaptable and effective with the Google Play Store tests
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#123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other
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#76 : Can ASO work hand in hand with performance marketing with Anton Tatarynovich, Senior ASO Consultant at Phiture ASO (aka App Store Optimization) has been an app marketing service for a quite a while
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#58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo How do people discover mobile apps these days? Via a built-in search on the App Store and Google Play, about 65% of app downloads are powered by search
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