AdMob

AdMob is one of the world’s largest CPC mobile ad networks, founded in 2006 in Mountain View, US. It offers a vast array of tools and solutions to monetize and promote apps and mobile websites.

AdMob basically connects advertisers with publishers/developers via its mobile marketplace, enabling advertisers to create and run targeted ads and developers to generate higher profits from their advertising revenue.

Advertisers can utilize AdMob to promote their apps and mobile sites, via in-app advertising or cross-promoted with free house ads. Developers looking to monetize their apps and sites can choose and run a range of ads with a simple SDK download (for iOS, Android and Windows Phone 7).

Extensive tools to track downloads/measure results and manage ad campaigns
Cross-promote apps for free with AdMob house ads
A robust network including over 100,000 apps and mobile sites
Free ad network mediation for use with multiple ad networks

Website screenshot

Source: AdMob

Key Features

Ads from millions of Google advertisers
Native ads that don’t disrupt the user experience
Unlimited mobile app analytics
No SDK required
Over 1 million apps use AdMob on iOS and Android
AdMob is available on Unity
Maximise your revenue with user insights
Promote your apps for free
Get paid fast with no transfer fees
Over 200 billion monthly ad requests

AdMob Ad Review Centre

AdMob’s ad review centre, as part of their automated tools suite, offers the following to users:

You can take control over the ads that appear in apps
Review individual ads shown in apps and decide whether to show them in the future
Block ads from AdWords advertisers that have shown ads in apps
Automatically block ads by advertiser URL, category, or even ad network

AdMob Automated Tools screenshot

Source: AdMob

Welcome to Google AdMob video

What is AdMob? Google explains in the video below:

AdMob Offices

131 – 151 Great Titchfield Street (Carburton Street)
London
Greater London
W1W 5BB
United Kingdom

1600 Amphitheatre Parkway
Suite 225
Mountain View, CA 94043
United States

Key People

Omar Hamoui – Chief Executive Officer and Founder of AdMob

AdMob was sold to Google in 2009 and Omar now works as a partner for Sequoia Capital. He is an entrepreneur with a focus on product and technology, Omar has significant experience in mobile but general interest in the consumer internet as well.

AdMob Jobs and Careers

AdMob lists available jobs and positions here with openings in their offices in Dublin, San Francisco, Shanghai, Oslo, Tokyo, across roles in Product Management, Strategic Partnership Management, Technical Solutions and Team Lead in Mobile Apps.

You can find employee reviews of Admob on the company’s Glassdoor profile here.

AdMob Info

Types:	Ad exchanges, In-game Advertising, Mobile Ad Network
Ad Formats:	Banners, Rich Media
Models:	CPC
Trading Models:	Real Time Bidding, Self Service

AdMob News

Google rolls out Rewarded Interstitial and other in-app ad formats Posted on August 11, 2020 by Anne Freer At the same time, Google launched Open Bidding, an in-app bidding function that will roll out on AdMob later this year.

AdMob Competitors and Alternatives

AppLovin

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InMobi

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Start.io

Reinventing Mobile Marketing

Leadbolt

High performance mobile advertising

ChartBoost

For developers, by developers

PubMatic

The Future of Programmatic. Delivered.

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