Branch Metrics

Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and is a trusted cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

Branch is also an Apple Search Ads partner, providing advanced ad attribution insights using data directly from Apple. The company therefore ensures reliable and accurate data to track performance of your ad campaigns.

Branch Metrics Features

Attribution
Linking
Measure omni-channel campaigns
Acquisition & engagement
Improve campaign ROI
Navigate privacy & industry changes

Branch Metrics Info

Platforms:	Android, BlackBerry, HTML5, Windows Phone
Types:	Deep Linking
Groups:	App Marketing, Apple Search Ads, Mobile Attribution, Mobile Measurement Partners

Branch Metrics Podcasts

#8: How to get your app noticed in 2020 with Scott Tomkins, SVP at Digital Turbine More than two million apps are available in the Google Play store and 1

Articles from the Branch Metrics blog:

Unifying Entertainment: The Power of Cross-App Promotion Between Media Giants Anghami and OSN+ Explore how Anghami and OSN+ enhance user engagement with seamless cross-app promotion, creating a unified entertainment experience.
Break Through Cross-Device Attribution Challenges With Branch Household Measurement To keep up with the surge in digital TV advertising spend, marketers must not only design seamless, cross-device campaigns, but also find ways to measure engagement accurately across CTVs, mobile devices,...
Unlocking Mobile Growth: Strategies for UK Marketers To Thrive in a Booming Market Explore UK mobile growth opportunities. Uncover insights on user acquisition, retention, and navigating app marketing challenges.
The State of Mobile App Marketing in India 2025: Uncovering Challenges and Growth Opportunities for Indian Marketers Discover mobile app marketing trends in India. Our 2025 report shares insights on user engagement, challenges, and future growth.
Drive Mobile Growth and Conversions From Desktop Unlock mobile growth by bridging the desktop-to-mobile gap with Branch's Desktop Banners. Drive conversions and enhance user engagement.

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