Quantum Metric reveals what’s really behind mobile abandonment

Posted: April 22, 2025

Quantum Metric has released its latest industry report, The Mobile Benchmarks Report, offering a data-driven look into the current state of mobile customer experience. The report sheds light on a critical insight: when it comes to mobile, even the smallest delay can drive users away.

In a digital environment where expectations are higher than ever, the report highlights the growing need for brands to establish clear benchmarks for mobile performance. With most organizations lacking a standard for what “good” actually looks like, the risk of losing customers due to friction or slow load times remains dangerously high.

Drawing from real customer session data, the report identifies the most common (and costly) mobile pain points and provides actionable insights for improvement.

Key findings from the report include:

  • The “frustration threshold”: the specific load time after which users are most likely to abandon an app/mobile site
  • The top three conversion blockers in mobile checkout flows and how leading mobile-first brands are solving them
  • Industry benchmarks for mobile speed, engagement, and abandonment
  • Proven strategies from high-performing brands to boost mobile conversions
  • Real-world case studies showing how optimizing mobile UX directly impacts revenue

With mobile traffic continuing to dominate the digital landscape, Quantum Metric’s new report aims to help businesses stop guessing and start optimizing with confidence.

The full report is now available for download here.